Already part of the senior team at 2CV London, Bagnall’s focus prior to this appointment had been on driving the digital agenda through the business. He will continue this remit and his appointment underlines the emphasis 2CV are placing on accelerating this strategy. He takes on the role which became vacant earlier this year, when Doug Edmonds, Global CEO, relocated to 2CV’s San Francisco office to drive the US business.
Bagnall says: “My role as MD will reflect the vision I have of the changing research landscape. One that reflects everyday lives now; where digital plays an ever-increasing and changing role, but is substantially underpinned by real people, living real lives in an offline as well as online world. Embracing and exploiting digital is key, but set within the wider world view of what consumers’ think, say, and do. At 2CV our job has always been to tell the complete consumer story and this remains the same.”
Bagnall is a seasoned research professional with 18 years’ experience in the business. He will be working closely with the global leadership team to ensure that the company strategy is developed and executed effectively.
Tim Blandford group COO added, “These are exciting times for 2CV. Whilst we are continuing our plans for international expansion, the London office remains pivotal to our continued success and Mark was the natural choice for the MD role. His appointment underlines our focus on bringing best practices, latest thinking and talented individuals together to service our rapidly expanding list of clients. We’re confident he’s the best man to spearhead the next phase of growth.”