Bajaj Allianz launches online racing game ‘Drive Master’ featuring
F1 driver Nico Rosberg as part of its ‘Drive Safely’ campaign
• Game available on Facebook and other websites to help communicate the Bajaj Allianz ‘Drive Safely’ campaign to a countrywide audience online
• Winners of the game will get a chance to watch the F1 Grand Prix live in New Delhi
• ‘Drive Safely’ on ground campaign to be organized in many cities
• ‘Road Safety’ fund to be created from points scored by participants
Mumbai, October 8, 2012: Bajaj Allianz has launched a unique online car racing game called ‘Drive Master’ as part of its ‘Drive Safely’ campaign. The ‘Drive Master’ game measures the concentration level of the user by emulating the increasing distractions in modern day driving. The game can be played on Facebook on the ‘Jiyo befikar’ fan page – www.facebook.com/
The ‘Drive Master’ game has been inspired by the recent research by Allianz on driver distraction and has been developed by them. The game features Nico Rosberg, who acts as distractions during the race and also gives out safety tips once the game has been completed.
The total points accumulated by various players will be monetized by Bajaj Allianz to create a virtual Road Safety Fund. This Road Safety Fund will be used by Bajaj Allianz towards various initiatives across the country to help make driving on Indian roads a safer experience. In fact, ‘Drive Safely’ awareness campaign will created through on-ground activities in many cities across India.
“Road safety is a major global issue. On an average, one in ten road accidents in the world happen in India and as one of biggest insurer of life and cars in the country, we aim to be with the people even before anything happens. Through the ‘Drive Master’ game, we wish to demonstrate the importance of keeping your concentration while driving, not only on the F1 track, but on the roads as well,” said Rituraj Bhattacharjee, Head-Market Management, Bajaj Allianz Life Insurance.
How to play ‘Drive Master’
The objective of the game is to beat Nico Rosberg’s lap time. Whilst racing Nico’s ghost car around the track, the user receives social media posts, text messages, phone calls and Facebook messages from Nico himself in the game, which all appear to distract the user. The user must avoid being distracted to post the best lap time and beat Nico. At the end, the game shows how many times the player was distracted and how.
About Bajaj Allianz ‘Drive Safely’ campaign
The Bajaj Allianz ‘Drive Safely’ campaign for road safety is in its second year. This year, the Road Safety fund has been introduced as an initiative to sustain the cause throughout the year, even after Formula One has culminated.
About Bajaj Allianz
Bajaj Allianz is one of the leading non-bank promoted Private Sector life & general insurance companies in India. Bajaj Allianz is a union between Allianz SE, the world’s leading insurer and Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited, one of India’s most respected names). Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world, managing assets worth over a Trillion Euros (over Rs. 55, 00,000 crores). At Bajaj Allianz, customer delight is our guiding principle. Ensuring world class solutions by offering you customized products with transparent benefits supported by the best technology is our business philosophy. Bajaj Allianz began its operations in 2001 and today has a pan-India presence with over with offices and presence in over 1100+ towns in the country. The companies have been constantly expanding its operations to be close to their customers.
Bajaj Allianz General Insurance is one of the leading non-bank promoted private general insurance companies in India and is offering various general insurance products like motor insurance, home insurance, health insurance and also unique insurance plans such as wedding insurance, Event Insurance, Film insurance. Bajaj Allianz General Insurance has received a rating of “iAAA”, which is the highest rating for claims paying ability from ICRA Limited (an associate of Moody’s Investors). This rating has been affirmed for the last two years consecutively.
Bajaj Allianz Life Insurance has developed insurance solutions that cater to every segment and age-income profiles. Currently Bajaj Allianz has a strong product portfolio of over 30 flexible products and caters to all kinds of customer needs from ULIPs to Child plans, from group insurance to health insurance.
For Further Information:
Saksham Maheshwari: 9930990927
Santosh Balan: 09860097056
Jagriti Singh : 09665027044 :