At a Boulder Marketing Agency, When It Comes to Recreation, They’re Not Just “Playing Around”

PRLog (Press Release) - Oct. 9, 2012 - TONIC Marketing refocuses itself to a national “outdoors – recreational” market

Boulder Colo. -- To most people “recreation” is just that - - an act of leisure for one’s own pleasure, relaxation, fun, enjoyment or amusement.  But, at TONIC Marketing it’s a different story.  The agency has adopted a new initiative “Where Recreation is Serious Business™” to further define the 18-year-old Boulder, Colo.-based full-service marketing agency.

“We are pursuing a field that really defines us, a specialty that we have been involved in from our inception.  But now, we’re taking it to another level,” says TONIC’s President and Creative Director Julia M. Wieck.  “It’s a total dedication to anything recreational.  We are a creative marketing, interactive and public relations agency that works with brands within the broad category of recreation – from manufacturers and distributors to service providers.”

TONIC’s clients come from the world of recreation - cycling, paddling, skiing, hiking, or even the specialty food and beverage industry.  At TONIC they take an unusual level of passion within these disciplines and help their clients elevate their brands with a team of senior-level creative individuals who “walk the walk and talk the talk.”  “This level of understanding, involvement and passion is exactly what sets TONIC apart from generalist agencies,” says Wieck. “I believe there are very few agencies anywhere in the country with the kind of specialty that makes TONIC so unique.”

TONIC has put together a team of creative individuals that all have one thing in common - they are “recreational freaks.” From Wieck, who is a bike racer on weekends, to staff copywriter/photographer, Dunbar Hardy, a former professional kayaker with numerous first assents world-wide, just about every member of the TONIC team brings with them a recreational specialty.  This provides TONIC clients with like-minded people who truly understand the nuances of each recreational activity.  


“We know the difference between a shaped ski and a straight ski, the difference between a touring paddle and a whitewater paddle, and the difference between a top rope and a lead climb,” commented Wieck.  “And what this means to clients is there is relatively no learning
curve, and a better understanding of their specific business.”


About TONIC Marketing
TONIC Marketing is a creative marketing, interactive and public relations agency that helps clients succeed through strategically integrated communications. Leveraging its core team of senior-level, creative individuals, the firm partners with clients to develop effective and memorable marketing. TONIC offers a full spectrum of communication services, from concept through design, production and implementation of print, interactive, mobile, and public relations modalities, using the latest technologies and global platforms. Our real specialty for anything “recreational,” and the ability to be nimble in thought and action, sets TONIC apart from other advertising agencies.  

For more information, visit http://www.tonicmarketing.com

Photo:
http://www.prlog.org/11995250/1