TechBiz Connection Forum on Social Media Will Feature Real Life Stories and Lessons Learned -- TechBiz Connection

Oct. 9, 2012 - PRLog -- IRVINE, Calif. – Celebrating 10 years of hosting networking and educational events for the Southern California business and technology community, TechBiz Connection will host a forum on social media marketing to include real life stories and lessons learned on Wednesday, October 17, 2012 from 6:00 to 9:00 PM at the law offices of Knobbe, Martens, Olson & Bear in Irvine.

According to Jack Bicer, TechBiz Connection president, many companies are tired of hearing they have to use social media, thinking it could all be just a waste of time. “There may be a breakthrough waiting to be leveraged and our forum will feature real life people who use social media to grow their brand awareness and their businesses,” he added.

Attendees will learn about real life examples of social media success stories; how to define ROI for social media; lessons learned and how to avoid the pitfalls; and what is coming up that must be prepared for now.

The panel moderator will be Barry Lieberman, president of Advantage Plus Marketing Group. Mr. Lieberman enables companies to use the best of new and traditional marketing techniques to grow and prosper in today's economy. He works in an interim executive role as a change artist to enable organizations to modernize their customer touching organizations to prosper in today's markets. He is currently working with organizations ranging from mid-sized name brand consumer electronics companies to smaller newer companies just entering the marketplace. Prior to his current projects, for 17 years he had owned and operated Advantage Plus Marketing Group, Inc., executing over 1400 demand/lead generation marketing programs.

Panelist Thumbnail Bios

• Cara Stewart is the principal rabble-rouser of Remarx Media, a public relations, social media and content development consultancy. She’s a fearless leader and entrepreneur with more than 17 years of experience in journalism, marketing communications, public relations and online communications. KTLA 5 News (Los Angeles), Mashable, MSNBC, The Orange County Register, The Orange County Business Journal, Communication World and other outlets have considered her as a go-to media resource on the topics of business branding, the use of social media in PR, and the role of corporate social responsibility (CSR) in brand-building. She also speaks frequently to business, civic and academic organizations, including the Association for Women in Technology, Harvard Business Review, NAWBO-Orange County and Vanguard University, on these topics.

• Morgan Brown, director of marketing, TopFloor has a strong background in online marketing and product management with nearly 12 years of experience in building and marketing consumer and B2B products online. His experience includes user acquisition, product marketing and management, and social media marketing. Mr. Brown joined TopFloor from Oak Creek Trail, a consulting firm where he was head of digital strategy. Previously he was at ScoreBig where he was head of social marketing. He taught social media as a faculty member at UCLA's Luskin School of Public Affairs, has written several articles on user experience, ecommerce, and social marketing, and was the founder of the well-respected finance blog blownmortgage.com which he sold in 2009 and for which he was named to "Inman News Top 25 Most Influential Real Estate Bloggers" in 2007. He is the author of “Learning to Use Facebook, Twitter, and LinkedIn”, published by Vook.

• Tanya Salcido, social media manager for GigaSavvy, puts her skills of digital branding, strategic online communications, blogger outreach and formulating successful marketing plans into play at the firm. As an Inbound Marketing Certified Professional and with professional experience in social media dating back to 2008, Ms. Salcido has a particular passion and flair for marketing for the Latino market. Her work in this area includes published pieces in Hispanic Network Magazine, Professional Woman’s Multicultural Magazine and co-founding #LatinaGeeks, an online community that aims to empower and inspire Latin women by spreading knowledge of entrepreneurship, social media and technology.

• Dimple Thakkar is a recent Power 30 Under 30 Award Recipient and the CEO of SYNHERGY, which offers online marketing, coaching, training and consulting with a focus in social media. Since its inception in 2009, SYNHERGY has received several awards and recognitions from major publications, such as: Mashable (nominated top social media agency), iMedia Connection (nominated most innovative agency website), The Los Angeles Business Journal, TechZulu and more. Before starting SYNHERGY, she supervised social media campaigns for several celebrity clients like Britney Spears and Justin Timberlake as well as influential tech brands like Photobucket, ReverbNation, NING and meebo.

The TBC Forum’s discussion and subsequent question-and-answer session is sponsored by Daly-Swartz Public Relations (http://www.dsprel.com); Haynes and Boone LLP (http://www.haynesboone.com) ; Latisys (http://www.latisys.com); Septium Corp.(http://www.septium.com); Smith Micro (http://www.smithmicro.com); and Knobbe Martens, Olson & Bear (http://www.kmob.com).

Admission to the TechBiz Connection event is $20 prepaid and $40 at the door. For further information and RSVP, visit http://www.techbizconnection.org or e-mail president@techbizconnection.org.

TechBiz Connection (http://www.techbizconnection.org) was created to support Southern California business and technology professionals, companies and entrepreneurs by providing timely education and networking opportunities. The organization focuses on where technology and business intersect; everything a successful high-tech company would want to do.

Contact:
Daly-Swartz PR for TechBiz Connection
Jeffrey Swartz, 949-470-0075
jeffreyswartz@dsprel.com

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