New report: Luxury Alcohol in the BRICs: How the BRICs Are Reshaping the Luxury Alcohol Industry:
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- Summary of Report -
Sales of luxury alcohol are growing in the BRICs, as both disposable incomes and alcohol consumption increase. But while the developed countries have similar consumption drivers, this is not the case in the BRICs. Acknowledging cultural diversities and accumulating local knowledge will be crucial for the successful navigation through these markets. Increasing sales will be complicated and will require de-centralised management and resourcing. The gains, though, will be worth the effort.
Euromonitor International's Luxury Alcohol in the BRICs: How the BRICs Are Reshaping the Luxury Alcohol Industry global briefing offers an insight into the size and shape of the luxury goods industry, highlights buzz topics, emerging trends as well as pressing industry issues, their effects on luxury goods retailing in markets around the world and on the development of consumers' shopping patterns. Forecasts illustrate how the market is set to change and criteria for success. In short, it identifies the opportunity zones within luxury goods industry
Luxury Alcohol in the BRICs: How the BRICs Are Reshaping the Luxury Alcohol Industry: , is available at: