Successful Job Adverts – Let the Statistics Speak

Oct. 9, 2012 - PRLog -- There is a lot of information available on Job Boards designed to help you construct better adverts, but the essential criteria is listed below, based on statistical analysis of what does or does not work.

1. Keep the overall content as brief as possible, a maximum of 500 words is preferable, and ensure that it is an easy read (no internal jargon).

2. Make the Job Title recognisable and specific, it is a common mistake to use an internal title that would not be recognised in the wider world.

3. Get the most important information about the role i.e. key skills, at the beginning of the advert.  This is because only the first 50-60 words are displayed in search results, so it needs to be written so as to immediately engage with the applicant.

4. If at all possible include the Salary and Benefits package, using Competitive or Negotiable does not work anywhere as successfully as a specific ££ amount salary. There still remains a suspicion with applicants that non salary disclosure=poor salary. Whilst this may not be true and there may be internal political reasons for not disclosing the salary, using even a salary bracket (e.g. £20k to £30k dependent on experience) is a better alternative.

5. Unless the role is home based covering a larger geographical territory, make the location as specific as possible. There are two main reasons for this, one is that if applicants are looking for work in say Leeds, they do not need to be confused by Sheffield as an additional location if the role is actually in Leeds. Secondly, the reality of long term travel to work is that both cost and length of time spent in travelling, can eventually lead to dissatisfaction and loss of efficiency or punctuality.

6. If Skills are Essential as opposed to Preferred, make this absolutely clear, if it is not negotiable and training cannot be provided this should be made completely clear.

7. Probably most important of all, think of your advert as a chance to “sell” both your job and the company to a wider audience.  Make it positive, make the opportunity exciting, make it interesting so that you read the full advert, and don’t include anything that is no longer valid or is out of date.

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