“We offer Islamic attire that is one-of-a-kind and meant not only to serve a basic purpose but also to adorn and embellish,” says Amrish Goel, Founder CEO of My Batua, who has been a part of the fashion industry for more than forty years. “It is our unqualified mission to reach out to our customer community with the highest quality and level of craftsmanship at prices that are pocket-book friendly all the way,” he adds.
Muslim Fashions and Internet Commerce
In spite of the rising number of fashion stores both at the wholesale and the retail level on the Internet, My Batua has been successful in preserving its competitive edge and rapidly gaining momentum by providing its customers with a wide variety of Muslim fashion choices which number in the hundreds in every category. The company approves new designs and styles to its inventory every week thus adding to the selection possibilities for its customers. My Batua’s cost-effective shipping policies, combined with the reasonable pricing model it has adopted, keeps the company’s virtual cash registers humming. Every product shipped undergoes a three-pronged stringent quality control assessment before it is ever shipped to a customer.
Custom Abayas Jilbabs and more
My Batua offers a custom clothing service in which outfits can be made to order. The company’s bespoke service, as it is popularly known in Europe, involves close interaction between the company’s designers and the customer during which measurements are taken and finalized prior to the commencement of work. The website also features a measuring chart with which customers can measure themselves and have their abayas, jilbabs and other Muslim dresses altered. The company’s fashion consultants work closely with customers through e-mail and other communication channels to recommend matching accessories such as hijabs, purses, handbags and footwear all of which come with the company’s unconditional guarantee of quality and durability.
Riding the Crest in Muslim Fashion Trends
Over the years, the Muslim clothing and Islamic fashions space has witnessed a paradigm shift in which Muslim outfits for both men and women have enhanced their aesthetic appeal while at the same time preserving their conservative edge. My Batua has always remained sensitive to this dual dynamic and has tried to stay ahead of trends by anticipating customer preferences and responding to them with innovative designs and styles.