Bolt Public Relations Named Agency of Record for Smashburger in Orange County

PRLog (Press Release) - Oct. 8, 2012 - Bolt Public Relations, an award-winning public relations and social media management agency with offices in Orange County, Calif., and Raleigh, N.C., has been named the agency of record for Smashburger in Orange County. The country’s fastest growing, fast casual “better burger” restaurant has more than 160 locations currently open nationwide, with plans to open at least 20 restaurants in Orange County over the next five years.

“We are honored to introduce Smashburger to the Orange County market,” said Caroline Callaway, president, Bolt Public Relations. “Smashburger recognizes how deeply rooted our team is in the Orange County market, from relationships with media and community members, to our knowledge of the events, trends and happenings in this market. After tasting Smashburger for the first time, we were sold! We are eager to introduce our Orange County community to the high quality, fresh, affordable and absolutely delicious Smashburger.”

Smashburger, named after its own proprietary process of smashing, seasoning and searing each burger, is a fast casual sensation. Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes – including a unique burger for every local market that highlights the distinctive flavors of that region. This year, Smashburger was named the Top Mover & Shaker by Fast Casual Magazine, and, in 2011, was named the Most Promising Company by Forbes and included on the Inc. 500 list of fastest-growing companies. With 100 percent Certified Angus beef, never frozen, Smashburgers are served on artisan buns with high quality cheeses and produce that is cut fresh daily. While known for its “better burgers,” Smashburger also offers a wide selection of other fast casual entrees, including tender marinated grilled chicken sandwiches, black bean and veggie burgers, salads, hot dogs, kids’ meals, handspun Häagen-Daz shakes, and sides that include French fries, Smash fries, sweet potato fries, fried pickles, haystack onions, veggie frites and much more.

Bolt PR will work closely with the Orange County Smashburger team, including CEO and Managing Owner Ernie Sandoval and Vice President of Quality Control Stephen Sandoval, to introduce the fast casual concept to the local market. Bolt will be responsible for the grand openings and ongoing visibility of the Orange County Smashburger restaurants, including community partnerships, media relations, store promotions, and awards and recognition.

Bolt PR’s other restaurant clients include Applebee’s, Famous Dave’s BBQ, Flying Elephant Pub & Grill, Fresh Griller, and Rubio’s. For more information about Bolt PR, visit www.boltpr.com or follow the firm on Twitter at http://twitter.com/boltpr and Facebook at http://facebook.com/boltpr.
About Bolt Public Relations:
Founded in January 2007, Bolt Public Relations, a division of Bolt Enterprises, Inc., is an award-winning public relations and social media management agency with offices in Orange County, Calif., and Raleigh, N.C. Bolt PR’s clients represent a wide range of industries, including technology, retail, medical, health and fitness, restaurants and hospitality, education and non-profit. Services include media relations, press releases, copywriting, event planning and publicity, consultation and education, website design and social media management. For more information, visit www.boltpr.com.

About Smashburger:
Smashburger, the country’s fastest growing, fast casual “better burger” restaurant, is a fresh approach to burgers and restaurants as a whole.  Its hand-crafted burgers are made with fresh, never frozen, 100% Certified Angus Beef, that are smashed, seared and seasoned on the grill to juicy perfection for every individual order.  Guests can create their own burger masterpiece or enjoy one Smashburger’s innovative signature recipes – including a unique burger for every local market that highlights the distinctive flavors of that region. Smashburger also serves tender marinated grilled chicken sandwiches, grilled and split hot dogs, freshly prepared salads, handspun Häagen-Daz® shakes and an array of signature sides. Developed and owned by private equity firm Consumer Capital Partners (CCP), Smashburger operates and develops both corporate and multi-unit franchise territories across the country with 164 restaurants worldwide. With the commitment from its franchise partners to build 463 units, Smashburger is on target to have 500 plus stores in the next few years. Smashburger was also named to the 2011 Inc. 500 list and is the recipient of the International Council of Shopping Centers 2011 Hot Retailer Award. To learn more, visit www.smashburger.com.