G10 Global understands that Apple’s share prices reached record highs in the first four months of 2012 however had been struggling since. Wall street’s predicted sales & profit forecasts were also not achieved giving Apple a bleak outlook for the coming quarter. CNN Money reports however that thanks to “the anticipated September launch of the iPhone, coupled with rumours of a smaller iPad – and perpetual Apple TV whispers – have lifted the stock once again [to] Apple’s highest-ever closing price.” G10 Global’s Managing Director George Kennedy believes that this highlights the extent to which Apple has established itself as a leader in brand building. He explained: “To be able to affect your company’s value simply by creating excitement over a product that may or may not exist shows the power their products hold over consumers today.”
Speculation about the iPad Mini has been around since the middle of 2011, even after Steve Jobs had previously expressed his desire to never produce a smaller iPad. Analysts now believe that Apple wants to make a cheaper tablet in order to compete with, or likely replace, smaller tablets from competitors such as the Google Nexus and Amazon Kindle Fire. G10 Global introduced iPads to their promotions teams some years ago in order to harness the most information possible when meeting with potential future customers. Since the original iPad was first used by G10 Global, George Kennedy admits that the Direct Sales & Marketing world as he knew it has changed dramatically. He commented: “Nowadays consumers are becoming ever savvier and want to know more about products and services before they make a decision. For this reason the iPad is a great tool. You can access company websites, reviews & other information to put the customer at ease. It’s perfect.”
The long awaited iPhone 5 is likely to be unveiled in September’s Apple Event and many along with those at G10 Global will be hoping the new iPad mini also makes an appearance. At a significantly lower price than The New iPad, G10 Global believe the iPad Mini would allow similar companies all over the world to be able to afford to use this technology in a productive and profitable way.