From employee testimonials, “day in the life” scenarios and peer-to-peer communications series, to blogging, photo sharing and more, employers are able to share their employees’ powerful stories and experiences through content marketing as a recruitment and employer branding tool. Furthermore, smart content sharing can help employers to cut through the information clutter online, and to connect and engage with their target audience.
“The context you provide for your shared content across the social channels provides value to your talent community and better tells your story as an employer,” Kasey shared. Kasey’s presentation will provide tips and tactics for employers looking to get started with content sharing, as well as numerous examples and opportunities for group interaction.
Kasey has been an innovative leader in the recruitment, retention and employee communications realm for the past twenty years. She has produced a multitude of award-winning multimedia campaigns, interactive projects, photo shoots and videos across all industries. She also worked in the trenches of the Hollywood/independent film industry and has worked on a multitude of short and feature film projects. Her understanding of the constantly changing social surfaces and hands-on knowledge of content curation has made her a sought-after producer, speaker and employer branding consultant. Her wealth of expertise will benefit the conference’s attendees in a fun and informative way.
To learn more about CKR Interactive’
Marketing Director, CKR Interactive
About CKR Interactive
Founded in 2001, CKR Interactive is a recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, New York, Illinois and Ohio, and partner agencies in the United Kingdom, Australia, Germany, Denmark, Sweden, Russia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm, energy/oil and high tech to government, finance/insurance and hospitality/