Ed donated his company’s time and services to produce a branding video for JJCCF that will help the organization raise much-needed funds and awareness for families in crisis fighting childhood cancer. Giving back to the community is a core business tenet and personal value for the fifth generation Fort Lauderdale resident and father of two sons.
EEP interviewed more than 30 families, funders, social workers, doctors, volunteers and foundation employees at Broward Health Medical Center for the video, which will premiere on Saturday, November 17 at the Tree of Life Foundation’s “Walk In My Shoes” luncheon aboard the Holland American Line’s Ms. Eurodam docked at Port Everglades.
“We are touched by the amount of passion Ed and his team have brought to give the Foundation an essential and invaluable fundraising tool,” said Sandra Muvdi, founder, president and director of JJCCF. “Every dollar we raise helps children and family members survive cancer. People like Ed care about the needy and making our community a better place. We thank him from the bottom of our heart.”
Chamber Heroes are members of the Greater Fort Lauderdale Chamber chosen monthly by the Non- Profit Committee in recognition for work done with non-profit member organizations. This assistance can be volunteer work, in-kind donations or cash contributions.
Jen Klaassens, Non-Profit Committee chair and vice president of programs for Wasie Foundation, said the work Ed has done for JJCCF exemplifies what it means to be a Chamber Hero.
“There are so many wonderful and creative ways that for-profit companies can choose to make a difference for non-profit organizations in South Florida,” she said. “What Ed has done for JJCCF will make all the difference in the world for children and families who might not have anywhere else to turn.”
About Ed Ethridge Productions
Established in 2007, Fort Lauderdale-based Ed Ethridge Productions (EEP) is a full-service Public Relations, Marketing and Social Media agency, specializing in video, the most powerful and effective communications medium. EEP helps companies, organizations, events and municipalities utilize and maximize video through multiple channels and platforms, including broadcast television, website, mobile and social media. While established as one of the preeminent video production and post-production houses on the East Coast, EEP has expanded to include strategic marketing, public relations and social media services, emphasizing the production and effective use of video content. For more information, go to www.ethridgeproductions.com.
About Jessica June Children’s Cancer Foundation
Founded in 2004 by Sandra Muvdi shortly after the loss of her only child to cancer, the Jessica June Children’s Cancer Foundation is a charity based in South Florida with children assisted throughout Florida. The mission of the Jessica June Children’s Cancer Foundation is to provide emergency financial assistance for children fighting cancer to ensure access to basic human necessities. Additionally, the Foundation advocates for and raises awareness of childhood cancer. The Foundation was created in memory of Jessica June Eiler Muvdi (1996 – 2003). For more information, go to www.JJCCF.org.