Any new start-up requires a lot of time and energy to pull out the desired results. The good thing is that as time goes on business owners tend to discover more ways to make their time more productive. Time management can be viewed in many different ways but as Gillian O’Brien from Frontline Events realised, “in business time can have two meanings, the first being ‘clock time’ (60 seconds in a minute, 60 minutes in an hour and 24 hours in a day etc.), and the other is ‘real time’ (how long time actually FEELS like because of what task you are carrying out!)
Over the seven years Frontline Events has been running, Gillian has tried many ways of being more efficient with her time, including schedules, reminders and simply planning ahead. The problem with schedules is that you never pencil in any time for when things go wrong! This can leave you lagging on your schedule and running behind on some important tasks. What Gillian found was she worked longer hours in order to get through everything that was required. The follow on effect of this meant she had much less time for herself to do the other things she enjoyed doing.
Gillian O’Brien said: “After sitting down and taking a look at why the schedules weren’t working, I realised that it’s not just about how efficient you are, it’s more about how EFFECTIVE you are! We become very good at just occupying our time and thinking we’re really busy, but when you actually break it down you realise that approximately 80% of your results come from only 20% of your effort. If you concentrate on the top 20% of what you need to do to get results, you find that not only does your business grow but you have more time available to have fun! Once I realised this I found that it makes much more sense to just prioritise the key things that are actually going to make a difference to the growth of my business that day, and the less important things can get left until the end.”
So if we take Frontline Events advice it seems it’s very simple, once you focus more on the result you need from the day instead of an endless list of things you think you need to do, everything starts to fall into place. You start to have more time to still enjoy your personal life, spending time with friends and family and overall feeling a lot more positive about both aspects of your life.
Each person is different, so how they choose to get the balance right for them will vary, but it is essential to always be able to take time for yourself and do what you enjoy doing. It makes you more productive in your work environment too. Sometimes it is just a case of trialling different things to see what works for you, but keep in mind that there are two aspects of time, ‘clock time’ and real time’ , and when you can make this time-management method a habit, that’s when you’ll really start to move forward.