The 10 variants of the shrink sleeves were produced using special inks to create a technically demanding black and silver metallic finish covering pre-workout, energy and diet drinks across the Reflex Nutrition range.
Chadwicks Sleeves worked closely with Reflex Nutrition during the product development stage to ensure brand consistency and high impact shelf appeal to ensure visibility within this increasingly competitive market place.
Chadwicks Sleeves Business Development Manager, Richard Cutworth said, “This project highlights Chadwick’s ability to provide solutions to a multitude of products and niche market sectors. The metallic finish on a sleeve product like this is not straightforward and it shows the level of technical expertise we have at Chadwicks.”
Julian Wright, Marketing Manager at Reflex nutrition said, “This range is an important development for us and the product finish was crucial. Chadwicks provided the right consultation and technical expertise to help ensure we achieved the required look for the brand.”
Chadwicks has more than 50 years of experience in the flexible packaging industry and is a world-leader in pre-cut lid manufacture and a supplier of choice in shrink sleeve production.
Part of the Flexible Packaging Division of the Clondalkin Group, Chadwicks works with its sister company Nyco, a shrink sleeve manufacturer based in Switzerland, to provide a joint service to multi-site European buyers, meaning Chadwicks, together with Nyco, can provide a wider range of print processes including UV flexo, gravure and offset litho.
Clondalkin Group (http://www.clondalkingroup.com) has more than 40 manufacturing sites located across Europe and North America.
To find out more about why Chadwicks is one step ahead of the competition visit http://www.chadwicks-