OMG! - Retailers Watch Website Live and Reap the Rewards!

Oct. 8, 2012 - PRLog -- Los Angeles, CA, October 9th, 2012 – A revolutionary new eCommerce application is giving online retailers the power to see their websites live in action for the first time, unlocking the potential to dramatically increase sales.

INSIDE™ is  world-first system developed by Down Under web innovators, Powerfront (www.powerfront.com) that enables retailers to interact with their visitors in real time, breaking down the customer service barriers that have until now plagued online trading.

Arguably the greatest eCommerce development since the arrival of online trading, INSIDE lifts the lid on exactly what is happening on a website.  INSIDE tracks web traffic, visitor searches and customer history, using advanced 3D avatars that represent visitors inside a virtual storefront.

The retailer can directly interact with customers in real time to help close a sale, ultimately boosting conversion.

Online conversion is currently languishing at an average of 1 per cent, compared to the bricks-and-mortar average of 20 per cent.  INSIDE is the ultimate conversion solution designed to close this gap and get more customers through the checkout.

Powerfront CEO for North America Hadar Paz (http://au.linkedin.com/in/hadarpaz) said INSIDE had the power to harness untapped business opportunities by giving retailers an intimate understanding of their website traffic and customers, putting them in the driving seat to capture more sales.

"We can, for the first time, enable retailers to see exactly what is happening inside their online store. They also have the tools to entice customers to make a purchase, right when they are a captive audience and primed to buy, just like in a regular store," Mr Paz said.

"Think about the power that this gives a retailer.  It taps into old fashioned principles of customer service that have been lacking from online retailing.

"Imagine seeing a customer who has searched for the same product three times during a visit to your online store.  With INSIDE, you will get a real time alert about this situation, and will be able to offer assistance to help the customer find the product – just like you would do in a bricks-and-mortar store.  

“In addition to assistance, you can also provide real time incentives.  For example, INSIDE will alert you that a specific customer has an item in their shopping basket and is not checking out in the expected amount of time.  You can approach the customer and offer a gift with purchase, conditional on them checking out in the next 15 minutes."

As the online cost of acquisition grows, businesses are demanding innovative ways to convert more visitors into sales and leads.  INSIDE delivers and can be integrated into any website, regardless of size, much like analytics programs on the market, such as Google Analytics.

So how does it work?

Site operators see their visitors represented as avatars, who are color-coded according to their status as a Start Customer, Returning Customer, or Logged In Customer.   Actions are demonstrated with icons, such as cart, coupons and chat bubbles, and the operator can use various tools to engage with the customer.  They can initiate a "chat" or "give” a time-limited coupon that encourages fast check-out. This is particularly useful for converting first-time visitors, and avoiding a missed sales opportunity.

Retailers can utilize their in-store workforce to serve online customers during quiet times, while cheap, work-from-home and offshore labor can be employed to maximize online interaction.

The system has undergone vigorous testing by retailers, who are astonished by its capabilities.

"The feedback we have had from clients who have tested INSIDE has been phenomenal," Mr Paz said.

"They are tremendously excited by INSIDE's potential and we can't wait to roll the system out more broadly.”

Powerfront has been at the forefront of website innovation for more than a decade, servicing top Australian retailers including Nike, Toys”R”Us, Guess and French Connection.

Watch the video: http://www.inside.tm/UsaEcommerceVideo