Nigeria has a consuming potential for 2,5 million metric tons of fish per annum, while staying a net importer for long due to insufficient domestic catches and aquaculture production. For this reason, stockfish and other dried fish products have become very popular and sought in the local fish markets of Nigeria.
By reading this report market players will learn that as an exporter or importer of dried, salted or frozen fish products there is still room left for newcomers on the market to benefit from its untapped opportunities. The size of market can be also determined and a winning product mix can be defined for them based on the detailed analysis, graphs, statistic data & comparison table found in the report. The main exporting countries are introduced and from the SWOT analysis both exporters and importers will know how to enter the market, thus the report is very a useful guideline based on Authors’ personal experiences and onsite research in this subject, which lets newcomers be prepared for a successful deal in Nigeria.
This report can be a useful document both for experts with decades of experience on other fish markets and for newcomers with the intention whatsoever of starting a fish business either as an exporter or as an importer in Nigeria:
- Exporters (producers, traders) can get an overall picture about the market their Nigerian buyers represent. It is very important to show everything what is behind a deal with a Nigerian importer, giving the exporter the chance to understand and appreciate the challenges a Nigerian importer may face with.
- Importers from Nigeria will get the basics how to start importing stockfish efficiently with profit. This document contains also a check list with the minimum requirements to comply with before deciding to start importing stockfish.
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