The addition of promotional products to their online catalogue marks a step further in the company's mission to not be a leader in great looking embroidery, but to become a one-stop headquarters for promotional marketing ideas.
"We've been offering these sorts of products to our customers for years, but just on an as-needed basis when a customer requested an item specifically, like a coffee mug" said sales manager Brian Egan. "Now we've put them online for everyone to browse."
The market for promotional products has never been hotter than it is today. It seems as if manfucturers have found a way to imprint a custom logo on almost any desktop item imaginable. Our society's shared love for pocket sized technology has brought with it a wave of custom iPad and mobile phone holders that not only look great, but are incredibly functional as well.
The sheer vastness in number of items available to be imprinted can at first be a bit overwhelming for businesses looking for something new to help promote their brand. There are literally thousands of different variations of ballpoint pens to choose, potentially making process for matching the best products with a specific budget a lenghty one.
Northwest Embroidery has taken the step of paring down their catalogue to just include most popular items customers have requested throughout the years into a stronger, more condensed list based on suggestions from sales staff and clients alike. While the items selected for the catalogue should be successful for the majority of clients, Northwest's sales staff is happy to work outside their existing line to help find the very best products to suit a client's specific project.