Presenters’ topics include what top companies do differently, the disconnect between why consumers buy an innovative product and what firms focus on when innovating, and how one company tested the application of big data analysis to new business development.
In addition, students in Poole College’s Jenkins MBA program will give a presentation and poster session on their work on organizational network assessment.
A keynote presentation by the authors of the book Enduring Success: What Top Companies Do Differently, will provide insight gained from their research that identified shared characteristics and features of 1,100 European-based firms, with a follow-up study looking at U.S.-based firms.
The authors, Dr. Kurt Matzler, professor of strategic management at the Innsbruck University School of Management, and Dr. Todd Mooradian, professor of marketing at the College of William and Mary’s School of Business Administration, will speak during the afternoon session on October 24, 2:30 p.m. to 4:30 p.m.
Also speaking are:
■ Dr. Ricardo Pietrobon, associate professor of surgery and associate vice chair for research processes and innovation, Duke University Medical Center, a new CIMS Research Fellow, and Dr. Michael Kowolenko, CIMS Industrial Fellow and Principal Research Scholar
■ Mark Listermann, senior technologist with Air Products and Chemicals Company, and Dr. Stephen Markham, associate professor, Poole College.
■ Dr. Roger Mayer, professor of management, Poole College, and a team of Poole College’s Jenkins MBA students
■ Dr. Michael Stanko, assistant professor, and Dr. Jonathan Bohlmann, associate professor, both in Poole College’s Department of Business Administration Marketing Group
■ Dr. Stacy Wood, Langdon Distinguished Professor of Marketing in Poole College and director of the college’s new Consumer Innovation Center.
For the full schedule and registration details, visit http://go.ncsu.edu/
About NC State University Poole College of Management
The NC State University Poole College of Management focuses on management education for a technology driven global marketplace. It offers undergraduate and graduate degrees in accounting, business administration and economics, as well as custom and open enrollment programs delivered through the NC State Executive Programs, LLC. The college’s Jenkins Graduate School of Management offers the Master of Business Administration, Master of Accounting, and Master of Global Innovation Management programs. Master’s and doctoral degree programs in economics are offered jointly with NC State’s College of Agriculture and Life Sciences. Corporate engagement opportunities are available through the college’s centers and initiatives that focus on biosciences management, enterprise risk management, innovation management, supply chain management, and technology entrepreneurship and commercialization. Poole College’s accounting and business programs are accredited by AACSB International.