Statistics vary, but it’s generally accepted that it costs you anywhere from six to 20 times more to gain a new customer than it does to keep a current customer.
Dianne talks about how true value extends beyond the numbers. If you have loyal customers, they’re praising you and recommending you, in turn, doing some of that outbound marketing for you. The big questions are:
• What makes a customer loyal?
• And if the relationship is broken, how do you fix it?
Check out the latest copy of Marketing Insider: to read the full story Loyalty: The L Word of Customer Relationships.
For more about how Dianne Durkin can help you build loyalty within your organization, as well as help you outline and prioritize major success initiatives, contact her organization Loyalty Factor. Loyalty Factor is well known for helping companies build employee loyalty, which builds customer loyalty and ultimately drives brand loyalty.
For more information about how Dianne Durkin can help and support your organization, call 603.334.3401 or visit www.loyaltyfactor.com.