PRLog - Oct. 5, 2012 - Bandwidth Banter discusses the importance of content creation and search engine optimization in the automotive industry on this week's episode. Kathleen Perley, Director of Marketing for Local Search Group, will be the guest on this week's show. Perley will discuss the importance of keyword-rich content and the ways in which it improves a dealership's "findability"
Bandwidth Banter logo_condensed
Perley developed the foundation for her company’s successful Inbound Marketing efforts, which lead to a new way of thinking and ultimately, the development of an all-new Content Creation department. As part of Local Search Group's digital marketing efforts, this department works with clients to create keyword-rich content that attracts consumers and Google to help gain valuable exposure in Google search engine results.
"We're excited to offer this product to dealerships,"
The department creates unique online written content catered to the needs of each make, each model, each market, each dealer and then tracks the progress of each keyword, showing how the overall search engine presence of each dealership grows and develops. The online content also encourages consumer interaction and creates custom leads for each person visiting the dealership's website.
Bandwidth Banter airs each week 2 pm Friday on Blog Talk Radio. Louise Armstrong, social media expert, hosts the show. Join the conversation on Twitter by using #BandwidthBanter.
About Bandwidth Banter:
Bandwidth Banter airs live on Fridays at 2:00 p.m. CST on BlogTalkRadio.com. Hosted by social media expert Louise Armstrong, Bandwidth banter highlights a variety of automotive marketing strategies to give useful insight to both businesses and individuals. Bandwidth Banter is sponsored by Local Search Group. Listen to previous shows on BlogTalkRadio.com, /Bandwidth-