Viridien has developed an employee engagement scheme to help companies achieve a greener culture

Oct. 5, 2012 - PRLog -- Viridien has developed a new employee engagement programme with a focus on embedding a culture of environmental stewardship into corporations across the UK. It is aimed to assist the 78% of organistions who think it’s important to encourage employees to find ways of improving the organistion’s impact on the environment¹.

‘eCubed’ is to Engage, Educate and Encourage employees to live and behave in a more sustainable way through a package of campaign communications in the workplace, alongside an interactive web portal which encourages sustainable living by integrating reward and recognition, weekly green tips, suggestions box and advice and tools aimed at supporting a greener lifestyle.

Megan Gough, MD of Viridien, said:  “It’s important that the rewarding element is aligned with the ethos of the programme, so for that reason we are partnered with ‘Green Rewards’, who have over 1,000 sustainable products and experiences to choose from, such as solar powered phone chargers, trips to organic vineyards and bamboo furniture.  eVouchers are the currency used, so the whole reward scheme is eco, from the delivery to the recipient to the item they receive.”

Having recently launched its pilot programme with the environmental charity, Trees for Cities, Viridien can report of over 50% engagement with the portal in the first week of being communicated.  Employees are actively freecycling amongst each other, taking part in polls, making green pledges and suggesting ideas to the organisation for a more sustainable working environment.  Sharon Johnson, CEO of Trees for Cities said; "We're thrilled to be the pilot for the eCubed programme and pioneering this innovative new product.  Viridien did a fantastic job in creating an internal identity for our sustainability strategy.  It's called Green All Over which encapsulates our environmental ethos, which goes beyond our charitable activities of planting trees but encompasses everything we do.” 

Graham Simmonds, chairman of Viridien, added: "As an active environmentalist for the past 20 years I am heartened to see it's now widely accepted that 'being green' also makes great business sense. So companies look to their supply chain or operational functions to see where more sustainable practices can be implemented. What Viridien aims to do is help companies include their own workforce in their sustainability agenda. Collective human action is one of the most powerful ways of driving change, and employers are in a unique position of influence on a large group of people under their employment. eCubed wants to harness that power and influence in a way that means everyone wins."

For further information on the eCubed programme, contact Megan Gough on 020 3583 8400 or email megan.gough@viridien.co.uk.

¹A survey undertaken by Green Rewards to over 1,000 HR Managers and Benefits/Rewards specialists across public, private and third sector