All businesses face the challenge of identifying, sizing and penetrating the best market opportunities for their unique solution. The most successful companies do an excellent job of understanding their target customer’s needs and develop use cases that serve as the true north for development efforts. Understanding the distribution strategy and the role that channels and partners play will also impact the solution and companies success. And, developing a value proposition that is differentiated, compelling and resonates with the target audience is a must in today’s competitive global markets. These business issues are real and all business face these challenge, however, most are not equipped to address these opportunities. Now, every business has the opportunity to leverage a proven go-to-market template that has been tested in F500 and start-ups.
VP Marketing on Demand founder Peter Buscemi believes the go-to-market plan should be focused on aligning all of a company’s resources to realize market penetration, revenue, profitability and customer satisfaction goals. “The go-to-market plan is not the marketing plan, it is a superset, said Buscemi. “Marketing is one component but the entire organization, or business unit, should be involved in the go-to-market plan that begins when a product is conceived and ends when an offering completes its lifecycle”. “Too often companies confuse go-to-market with an event like a product launch or with the marketing pan and that is a very narrow view that ties one hand behind your back”.
Creating the go-to-market plan or even thinking through all of the pieces and parts that comprise a plan can be overwhelming. VP Marketing On Demand’s Go-to-Market template has leveraged best practices to assemble a planning process for businesses to efficiently and effectively build their GTM plan. The template includes 30 professionally built PowerPoint slides that are grounded around a proven process and each slide contains sample content.
About VP Marketing On Demand
VP Marketing on Demand was founded by Peter Buscemi, a CMO with 30 years experience that spans start-ups and Fortune 500 companies. The sole purpose of VP Marketing On Demand is to provide marketing insights and a huge head start to those tacking key marketing projects through managed, repeatable processes. Over decades, in working with various boards and executive management teams (CEO's, COO's, VP's Sales and Development)