On October 31, 2012, Hunter Lovins, President and Founder of Natural Capitalism Solutions, will be hosting a free webinar on sustainable marketing, with guest speakers: Al Iannuzzi, Sr. Director of Product Stewardship & Green Marketing at Johnson & Johnson, and author of Greener Products: The Making and Marketing of Sustainable Brands; and Nick Aster, Founder of Triple Pundit, one of the world’s most read websites on responsible business.
How Are You Telling Your Sustainability Story?
Businesses must master the effective marketing of sustainable products for the future, and the most effective tactic for doing so involves successfully communicating their initiatives to diverse consumer audiences. During this October 31st webinar, participants will learn what to avoid and how to build messages that connect, motivate, and elevate their brands, while enhancing customer attraction, business operations, and employee engagement.
“Companies that link their brands with sustainability are the companies that are going to win—are the brands that are going to win. This, I think, is really the future.” Hunter Lovins
**To register for this webinar, please visit: https://www4.gotomeeting.com/