Subscribers can use Instant Checkmate to locate registered sex offenders in their area and discover more about the kind of people living in their neighborhoods. This allows anyone, at anytime, easy and anonymous access to all sorts of public data about specific individuals. However, Instant Checkmate is quick to recognize that providing the information alone, is not enough. So, the company created a communal marketing strategy which harnesses the power of social media and combining it with the traditional trust marketing technique of customer testimonials.
Customer relations manager Michael Smith says, “These testimonials allow us to avoid some of the more questionable marketing strategies employed by other online startup companies. Consumers can tell when a company is merely signing their own praises, and it rarely works when an organization does this”. He goes on to say, “Testimonials are credible, word-of-mouth marketing that really works.”
Instant Checkmate believes these testimonials help tip the scale and transition more people from a pursuing prospect, to potential buyer. Consumers tend to trust each other more than an organization selling them a product.
The company is hoping this new testimonials campaign will increase the overall level of feedback from their clients. Smith says, “We deeply appreciate our customers taking the time to leave us comments. Even though testimonials are viewed as overtly positive, we are always grateful when a customer communicates with us, for any reason.”
Internet based companies that hope to achieve any kind of longevity, must have a well- rounded foundation. By combining a strong website, user friendly interface, and inventive marketing techniques which directly utilize positive customer feedback, Instant Checkmate has gone to great lengths to solidify their company strategy.
Testimonials, product reviews, and case studies are considered to be the most effective means of marketing by most experts. This “straight from the horse’s mouth” approach creates branding and establishes trust between the company and its future clients, and is most frequently used by small- and medium-sized businesses. Smith says,“We hope the new testimonials system will go a long way to establish a relationship of mutual reliance between ourselves and our clients. We don’t want a series of hit and run type single sales. Instead, we want long standing subscribers who incorporate Instant Checkmate into their daily, online lives.”
About Instant Checkmate.com
Instant Checkmate is an online background check service available to individuals on a subscription basis. Instant Checkmate conducts a comprehensive search of federal, state and local records, including criminal background checks, sex offender registries, and publicly available records stored in private databases. For more information about Instant Checkmate, please visit our website at www.InstantCheckmate.com or connect with Instant Checkmate on LinkedIn.