The Fort Lauderdale-based firm plans to increase BCHA visibility and reach locally, regionally and nationally with a comprehensive communications strategy that includes traditional public relations, social media channels and video production.
“BCHA is one of the premier housing authorities in the United States and we have great respect for the work they do,” said EEP President and Founder, Ed Ethridge. “In addition to traditional PR tools, we will utilize the social media and the significant power of video to effectively communicate with key stakeholders and audiences.”
EEP, an established video production house, expanded in March to include marketing, public relations and social media services, all with an emphasis on the production and strategic use of video content.
BCHA is first significant public relations business win for the company.
About Ed Ethridge Productions
Established in 2007, Fort Lauderdale-based Ed Ethridge Productions (EEP) is a full-service Public Relations, Marketing and Social Media agency, specializing in video, the most powerful and effective communications medium. EEP helps companies, organizations, events and municipalities utilize and maximize video through multiple channels and platforms, including broadcast television, website, mobile and social media. For more information, go to www.ethridgeproductions.com.
About Broward Country Housing Authority
Founded in 1969, Broward County Housing Authority (BCHA) creates housing opportunities for nearly 12,000 county residents by utilizing public and private funding. It focuses on providing affordable housing through the ownership/management of properties, administration of rental subsidies and counseling of homeowners and prospective owners. Established under Chapter 421, Florida Statutes, the BCHA is an independent special district of the State of Florida. For more information, visit www.bchafl.org.