Studies in weight perception (or misperception)
Australians spent $790 million on weight loss products, potions, plans and procedures in 2011 (a rise from $745 million in 2011). However, not only are we one of the fattest nations in the world, we’re getting fatter much faster than anyone else in the world.
“Weight loss plans and programs are nothing more than a money-making machine for the gyms and companies that produce them and the sooner consumers realize that the healthier, and wealthier, they will become.” Sally Symonds
Obesity is now a crisis of confidence as much as anything else because so many people have tried, and failed, with quick fix “solutions”
“Weight loss plans and programs work against so many of our fundamental psychological needs that there’s just no way that we can succeed. They are designed for us to fail. Autonomy, self-empowerment, mastery, positive experiences, purpose and engagement are all discouraged by such plans so we soon fall victim to what psychologists call "counter-regulation."
The fitness industry is so saturated with messages that losing weight is all about deprivation and discomfort that few “non-exercisers”
Disturbingly, implicit association tests conducted on health professionals in the weight reduction field reveals that many members of the industry actually have a higher anti-fat prejudice than the general population, and that the longer a person worked in an obesity-reduction related field, the higher their levels of anti-fat bias became. The more a person’s obesity was attributed to “controllable”
There is now such a gross misunderstanding of the weight loss process (perpetuated by weight loss machine marketing moguls) that few people have even a basic understanding that they can, in fact, boost their metabolism and they can, in fact, lose weight and keep it off.
Sally Symonds is the author of “50 Steps to Lose 50kg . . . And Keep It Off” and “50 Ways to Weight Loss Motivation”. A qualified personal trainer, NLP practitioner and wellness coach, she is also one of the world’s most successful weight loss candidates, having lost over 50% of her original body weight and kept that weight off for a decade. See http://www.sallysymonds.com.au for furher information.
Sally is available for interview on 0417 727 625 or email@example.com