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Follow on Google News | "Frozen at the Peak of Freshness" Cuts Both WaysAlthough “fresh” would seem to be an oxymoron in frozen foods, frozen food marketers are increasingly promoting their foods by squaring off against fresh foods head on.
By: Packaged Facts Although “fresh” would seem to be an oxymoron in frozen foods, frozen food marketers are increasingly promoting their foods by squaring off against fresh foods head on. The goal is to convince consumers that they do not have to sacrifice taste, quality, or nutrition by taking advantage of the convenience of frozen foods. One direct example of this effort to move the needle on consumer attitudes is in the name of one of the top regional frozen vegetable marketers, Fresh Frozen Foods. The company’s website (www.freshfrozenfoods.com) Likewise, Pinnacle Foods has worked “fresh” into the Birds Eye product line, with its Birds Eye Steamfresh line of steamable vegetables and side dishes. And when ConAgra debuted its line of Healthy Choice Steaming Entrees, it promoted the launch with the tag line, “Healthy Choice has nothing to hide with its new line of fresh-tasting frozen entrees.” The entrees boast a clear plastic tray that enables consumers to see the ingredients and “the vivid colors of the vegetables, which are frozen at the peak of freshness.” Asserting frozen’s claim to the merits of freshness is part of a larger tug-of-war within grocery stores, where the traditional center store of shelf-stable and frozen foods must step up its game to compete against the refrigerated and bakery/deli/ Please visit Packaged Facts’ blog at www.packagedfacts.blogspot.com. For more information on Frozen Foods in the U.S., 4th Edition, please visit http://www.packagedfacts.com/ About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com/ Contact: David Sprinkle dsprinkle@marketresearch.com End
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