“The ‘Become’ Campaign is an exciting opportunity for us to pull back the curtain on how WfWI creates lasting change in communities,”
The campaign will roll out in four modules that reflect the key outcomes of WfWI’s programs: women sustain an income, women are decision-makers, women are well, and women have social networks and safety nets. The first module, called “Become a Businesswoman,”
For thousands of women, this training provides an opportunity to end the cycle of poverty and hope for a better future for themselves and their families. On average, women only earn $0.68 per day when they enroll in the program, but with the benefit of WfWI’s training program, women earn $1.47 per day just one year later. In addition, the percent of women who regularly save a portion of their income increased from 27% to 83%. One of the women featured in the first module, Josephine, went from being an orphan and single mother of eight girls to becoming the head of a cooperative and agricultural trainer for over 200 women.
The following three modules – “Become a Leader,” “Become Well,” and “Become United” – will be released over the course of the next 12 months, and will reveal in more detail the work of WfWI on women’s rights and decision-making, health and well-being, and social support.
To learn how a WfWI program participant becomes a businesswoman, visit the “Become” campaign: http://www.womenforwomen.org/
About Women for Women International
Since 1993, Women for Women International (WfWI) has worked to provide women survivors of war, civil strife, and other conflicts with resources to move from crisis and poverty into stability and self-sufficiency. WfWI delivers these resources through a tiered, year-long program that begins with direct financial aid and emotional support. Participants also learn about their legal rights; receive life-skills training such as health awareness, numeracy, budgeting and saving, decision-making and negotiation, and civic participation;
For more information about Women for Women International, please contact Katie Castillo at firstname.lastname@example.org and visit: http://www.womenforwomen.org.