Orlando, Florida –
Dreamworks Animation (DWA) has produced a new film ‘Rise of the Guardians’ in which the Guardians help keep kids safe. Steve Ruff started a board game 16 years to teach kids how to be safe. A film was made of this in 2006 for release in 2013. Owners of “The Guardians” full common law trademark rights took their game and its characters on the Rosie O’Donnell Show; won awards including the FBI’s “safety game of choice” and endorsements from McGruff the Crime Dog. In all, “The Guardians” were featured on board games utilized in schools and churches throughout the nation, on t-shirts and pajamas.
The rights holder believes this film will hurt his properties by confusing the public. The rights holder contacted DWA to come to an agreement to use the name and was threatened by DWA with legal against him! This is a true David and Goliath story against a small company. Steve Ruff believes his rights have been hurt and now if he pursues his legal rights, he will be crushed by a legal team. This will not stop them. They will pursue to protect their property against financial intimidation. DWA’s attorney in the matter, Chris Miller fights to protect his companies intellectual property, but when DWA infringes on someone else, he switches roles and makes sure they can’t protect their intellectual property.
‘Rise of the Guardians’ should be called ‘Rise of the Lawyers.’
Dreamworks did this before and lost.
The 1998 case of Dreamwerks vs Dreamworks. A brief synopsis: when
Dreamworks was founded, a company called Dreamwerks was already in existence. Dreamwerks brought a trademark infringement case against Dreamworks for what they believed was a “confusingly similar” name. The appeals court agreed and ruled that Dreamwerks had common law rights to their name and that plaintiff would be damaged by Dreamworks superior financial power and marketing –essentially ruling that a smaller/senior company can be afforded trademark protection even if against a much larger/newer company.
Creators of “The Guardians” ask for the public’s support and help boycotting DWA’s Rise of the Guardians and all related products/merchandise as a show of strength that the “little guy” can not always be pushed around. Please sign the petition here at http://www.boycottguardiansmovie.com/
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