Today more than ever consumers are using mobile applications to connect to their favorite retailers, searching for specials and offerings. DealerFront will be marketing an application developed by Business Development Concepts and Corkom. Business Development Concepts brings over a decade of experience developing CRM and Social CRM solutions for the automotive industry. “Today consumers don’t want to answer phone calls or manage anymore email than they already have to, consumers are using their smart devices or social networks to communicate and gather information. This is where the action is, we are targeting the conversation”
To its design core the mobile applications focus is lead traffic and lead retention which leads to more sales. Managing leads is difficult with no processes in place and most independent retailers lack CRM software or any lead processes. Couple with costs of a mobile development costs Independent dealers have been slow to adopt mobile applications. Working with DealerFront dealers have a bundled solution which incorporates the mobile application making it affordable. Franchise dealers can also use mobile applications to increase customer satisfaction and service revenue.
“We look forward to dealers embracing mobile and social marketing strategies that support traditional CRM duties. We have been in conversation with a large dealer group that has dropped traditional ad spending for social marketing and are showing strong numbers.” Mr. Gonzales went on to say. “When I came into the industry e-mail and web sites for dealers was cutting edge….dealers need to be aware that its customer base is looking for mobile experiences and tools….give you customers what they want….don’
DealerFront.com is located in Southern Orange County with a mailing address of
26451 Calle Delphina #B, San Juan Capistrano, CA. 92675. For more information contact firstname.lastname@example.org or call (949) 441-1383