DealerFront add's Dealer Mobile App to its Total Web Solution

Oct. 2, 2012 - PRLog -- DealerFront provides auto dealers with a total website solution, keeping pace as a leading edge online marketer for independent auto retailers. DealerFront announces launch of a mobile application designed specifically for auto retailers. DealerFront is now offering dealerships with a mobile application instead of a mobile web site. “Benefits of a mobile application outweigh mobile web site dramatically” said Jeff Green, Operations Manager of Dealer Front.  “We are addressing  the public’s ever growing appetite for mobile experiences with their new devices. Mobile devices are showing up in large numbers on web site traffic reports for auto retailers. Consumers are using these devices during their car buying experience... every day the statistics show that the public are becoming more mobile”. Mr. Green went on to say.

Today more than ever consumers are using mobile applications to connect to their favorite retailers, searching for specials and offerings. DealerFront will be marketing an application developed by Business Development Concepts and Corkom. Business Development Concepts brings over a decade of experience developing CRM and Social CRM solutions for the automotive industry. “Today consumers don’t want to answer phone calls or manage anymore email than they already have to, consumers are using their smart devices or social networks to communicate and gather information. This is where the action is, we are targeting the conversation” said Eugene Gonzales, President of Business Development Concepts.

To its design core the mobile applications focus is lead traffic and lead retention which leads to more sales. Managing leads is difficult with no processes in place and most independent retailers lack CRM software or any lead processes. Couple with costs of a mobile development costs Independent dealers have been slow to adopt mobile applications. Working with DealerFront dealers have a bundled solution which incorporates the mobile application making it affordable. Franchise dealers can also use mobile applications to increase customer satisfaction and service revenue.  

“We look forward to dealers embracing mobile and social marketing strategies that support traditional CRM duties. We have been in conversation with a large dealer group that has dropped traditional ad spending for social marketing and are showing strong numbers.” Mr. Gonzales went on to say. “When I came into the industry e-mail and web sites for dealers was cutting edge….dealers need to be aware that its customer base is looking for mobile experiences and tools….give you customers what they want….don’t wait to see your competitor’s app landing on your customers mobile device.

DealerFront.com is located in Southern Orange County with a mailing address of
26451 Calle Delphina #B, San Juan Capistrano, CA. 92675. For more information contact support@dealerfront.com or call  (949) 441-1383