New York, NY – September 28, 2012
The breast cancer awareness organization PinkChoseMe Foundation is hosting BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012, an awareness and fundraising celebration, on October 17th, 2012. Tiffany Jones, Founder and President of PinkChoseMe Foundation, is working with the American Society of Plastic Surgeons and the Plastic Surgery Foundation to bring BRA Day USA 2012 to New York City for the very first time. The event is sponsored by the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC. This unique awareness and fundraising event is being held at the upscale Martin Lawrence Gallery in New York's famed downtown neighborhood, SoHo. The event is expected to attract numerous celebrities and other notable / prominent, world-renowned individuals to support this important cause.
Singer/songwriter, New York Times bestselling author and humanitarian, Jewel, has partnered with The Plastic Surgery Foundation to serve as the national spokesperson for BRA Day USA, advocating on behalf of the cause through media appearances, public service announcements, a dedicated BRA Day USA song and benefit concert event.
This year nearly 227,000 U.S. women will be diagnosed with breast cancer. Research has found that nearly 7 out of 10 women are unaware of their breast reconstruction options at the time of their breast cancer diagnosis, a number that is more pronounced among minority and uninsured women.
These numbers exist in spite of federal and state laws that require health insurers (including Medicaid and Medicare) to cover breast reconstruction procedures along with a number of state laws promoting a team approach to breast cancer that ensure a plastic surgeon is consulted prior to surgical mastectomy.
PinkChoseMe is committed to closing this loop. It is in that vein that the American Society of Plastic Surgeons in collaboration with The Plastic Surgery Foundation launched a two year public awareness campaign that seeks to increase the number of women who are informed of their surgical reconstruction options at the time of their diagnosis and prior to mastectomy.
The campaign strategy integrates media, industry, marketing, public relations, celebrity endorsement and meaningful research to raise awareness and educate the public about the options available post-mastectomy.
PinkChoseMe stands as a partner in this effort and is organizing the awareness and fundraising event at the Martin Lawrence Gallery. Money raised from the event will be donated to the Breast Reconstruction Awareness Fund of The PSF (a 501c (3) organization.)
BRA Day USA has partnered with MobileCause to facilitate the fundraising process. Individuals and companies are welcome to make donations to support this cause by texting PINK and the dollar amount of their contribution to # 71777. All donations will benefit The PSF BRA Fund (less transaction fees.)
This celebratory event which is intended to be uplifting and spirited caps a day filled with events throughout the country and in New York, which are dedicated to “closing the loop.” This festive affair will include pink bubbly (courtesy of leading Italian winemaker MARTINI®) and light fare, VIP gift bags, music, silent auctions and dedicated art exhibits. In addition, special honored guests will be presented with awards for their dedication and commitment to PinkChoseMe Foundation and the first ever BRA Day USA.
As the exclusive beverage sponsor for the evening, MARTINI Sparkling Rosé is proud to be pink! One of the most iconic brands in the world, MARTINI is the leading name in Italian winemaking and a purveyor of the highest quality wines, with MARTINI Asti being the number one-selling imported sparkling wine in the United States. Since its founding in 1863, MARTINI has fostered a pioneering spirit to develop unique products that represent the very best in Italian quality and style. MARTINI is proud to be the exclusive beverage sponsor of PinkChoseMe’
Additional sponsors, contributors and participants of the event include The Plastic Surgery Foundation, the well-known Martin Lawrence Gallery, the leading online retailer of men’s and women’s underwear and intimates Freshpair.com, luxury beauty and lingerie brand Naked Princess, floral design company Only Roses, beauty brand Benefit Cosmetics, Young Professionals United for Change, Michael Steele Photography, full-service design house Fred Gates Design, apparel brand Philosophy di Alberta Ferretti and the professional organization for intimate apparel professionals, The Lingerie Alliance.
About PinkChoseMe Foundation:
PinkChoseMe Foundation is a non-profit organization dedicated to uplifting the lives of women who are cancer survivors as well as those living with cancer. The Foundation offers innovative solutions which provide women with the tools to face their inner and outer beauty challenges. PinkChoseMe is challenged to educate women about preventive care, and strives to enrich their lives. The women of the PinkChoseMe Foundation were “Chosen” to continue their fight for a healthy and happy life. PinkChoseMe Foundation stands as a partner in the effort to "close the loop on breast cancer.”
About Breast Reconstruction Awareness (BRA) Day USA:
Breast Reconstruction Awareness Day, or BRA Day USA, is an initiative designed to promote education, awareness and access regarding post-mastectomy breast reconstruction.
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©2012 MARTINI AND THE MARTINI BALL AND BAR LOGO ARE REGISTERED TRADEMARKS. IMPORTED BY MARTINI & ROSSI WINE COMPANY, CORAL GABLES, FL. ITALIAN SPARKLING WINE.