Noted Demand Gen Expert Jeff Ogden, Award-Winning PR Vet Wendy Marx Launch B2B Marketing Sales Leads

Oct. 2, 2012 - PRLog -- Trumbull, CT, Oct. 2, 2012 – Jeff Ogden, noted demand generation expert, and award-winning B2B PR maven Wendy Marx have teamed up to create B2B Marketing Sales Leads, a consultancy guaranteed to drive marketing ROI through an integrated demand generation program.

B2B Marketing Sales Leads is a two-part program. The first part focuses on driving traffic to a landing page through a hub-and-spoke approach using multichannel content created by B2B content marketing experts. The second part of the program is a sales qualification process. Leads are nurtured through an email campaign and scored for readiness to buy. You receive warm, qualified leads for conversion.

With B2B Marketing Sales Leads, you can:

Confidently Generate Qualified Leads: The custom -designed hub-and-spoke model ensures you get leads within 90 days. If you are not happy with the program, you can get a full refund within 30 days.

Easily Qualify Leads: The lead nurturing program lets you focus on the most profitable leads.

Intelligently Fulfill Leads: You receive a hierarchy of warm, qualified leads for faster conversion.

Ogden, creator of Find New Customers, was named one of the 50 most influential people in sales lead management in 2011 by The Sales Lead Management Association. In addition, Ogden’s blog, Fearless Competitor, was named the #1 B2B Blog of 2012 by BuyerZone. Marx, founder of Marx Communications, an award-winning PR and marketing communications agency, is an expert blogger on B2B PR and marketing best practices for Fast Company and was named to the Nifty Fifty Top Women of Twitter in 2011.

B2B Marketing Sales Leads is a guaranteed 90-day step-by-step approach that ties marketing to sales leads. Structured around a single issue call to action, it guarantees generation of sales leads within 30 days. It can transform your business into a lead machine through a coordinated campaign that combines social media, press releases, email marketing, websites, pay-per-click ads, blog posts and other contributed content.

B2B Marketing Sales Leads is integrated with all major marketing automation programs such as Marketo, Eloqua, and Act-On Software. It can also be integrated with Salesforce.com for companies that are not currently using marketing automation.

“I’m tired of boring websites, crappy content, and mind-numbing ‘me, me, me’ product information, and I bet you are too,” said Ogden. “Unfortunately, prospective buyers are bored too, which is why salespeople lack enough qualified leads to make quota. B2B Marketing Sales Leads helps small- to mid-sized businesses implement and deploy world-class lead generation programs.”

“Doing random acts of marketing – a bunch of strung-together marketing tactics without a plan or focus – is a recipe for disaster,” said Marx. “It wastes money and time, and it fails to generate the sales opportunities your people really need. Our Hub and Spoke approach is highly focused, helping you identify that one key pain point to address, that one market segment to target, and that one call to action that delivers an effective solution.”  


About Find New Customers
Find New Customers was founded by Jeff Ogden in 2009 to address the growing needs of salespeople to change the ways they attract, engage and win new customers. Since then, it has helped companies such as Keyedin, Protegrity and others to develop and implement world-class demand generation programs. Find New Customers has also done professional content development for Marketo, Genius.com, Aplicor and Silverpop. Ogden is the creator and host of Marketing Made Simple TV. To learn more, visit http://findnewcustomers.com.

About Marx Communications
Marx Communications is made up of B2B PR specialists that help companies craft the right message, cutting through the multichannel clutter so it can be heard clearly by a receptive audience. Founder Wendy Marx, winner of two regional Gold Mercury awards from the Public Relations Society of America (PRSA), helps companies and executives grow their thought leadership as they grow their sales. Over her career, she has helped numerous B2B startups to become well-known industry brands, including marketing gurus Peppers & Rogers Group and TheStreet.com’s equity research shop. Her firm’s clients are regularly interviewed by CNBC, Barron’s, The New York Times, The Wall Street Journal, Bloomberg BusinessWeek and other major media worldwide. To learn more, visit http://www.marxcommunications.com.