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Follow on Google News | Free events help creative industries in Brighton and Hove ride the wave of recessionOctober sees the first of three interactive business support events for creative industries in Brighton – a sector very close to the city’s heart.
By: Diosa Media Developed by Fay MacDonald, a business development consultant with a focus on creative, cultural and digital industries, the three events have been formulated as an informally related series. The content and format have been deliberately designed to be relevant, practical and interactive for the creative audience. Brighton has always been recognised as a hub and platform for creativity. The city has renowned arts and cultural organisations and individuals pioneering innovative and award winning events, festivals, performances and collaborations. It is been estimated that there are in excess of 10,000 people working in around 1,700 businesses in the creative sector in the city and around 6,000 additional freelancers.* The main objective for attendees is to gain practical insight that can be put to use in their business immediately, and help promote resilience and growth. Topics featured include; the challenge of finding and keeping the right customers and saying no to the wrong ones; understanding the value of your creativity and how to cost it properly; how to market effectively to your newly found dream clients with a clear focus on market, medium and message. The events offer individuals working in this sector a chance to hear from experts who understand the challenges faced by their industry alongside the opportunity to discuss ideas and solutions within groups of likeminded people and creative peers; the groups will also be supported by carefully chosen facilitators to maximise the experience. Fay MacDonald said: “These events have been a collaborative effort to combine appropriate subjects, good trainers and specific examples of both real life mistakes and successes that people working in creative industries can relate to. We only have 3 events, so whilst it’s impossible to cover subjects in huge depth or address all the issues facing these organisations, by focusing on specific industries the Ride the Wave initiative does at least aim to recognise the different needs of some of the city’s key sectors and start to tailor support accordingly. The value of working with people in the same line of work as you through interactive discussion, and the benefit of being supported by someone who ‘gets’ what you are trying to achieve, cannot be underestimated. So it was crucial that the format incorporated these elements. As a final note, for the cynics out there, ‘free’ doesn’t mean low quality. In this case it just means ‘good opportunity’! If you would like to gain and share knowledge, meet new people and support your fellow creatives, please see below for dates and links to more information and where to sign up. If that’s not enough to convince you, there is also complimentary food and a drink on arrival! All events will take place from 6-9pm at The Basement, 24 Kensington St, BN1 4AJ Wednesday 10th October Finding dream clients, banishing the nightmare ones How often are we willing to take just about any work that comes through the door? Poor-fit clients erode our creative and mental energy, and our income, while great clients are profitable, appreciative and easier to get than you think. This interactive event will cover how to identify and find your dream customers, how to get your favourites to spend more (and tell their friends) and how to avoid the wrong customers, confident it’s right for your business. More info and book online here: http://www.businessinbrighton.org.uk/ Tuesday 30th October The price is right? Creatives can feel compromised by the need to focus on that most inartistic of commodities: More info and book online here: http://www.businessinbrighton.org.uk/ Thursday 22nd November Marketing to the clients you want Brilliant marketing is about carefully matching your creative products or services to a receptive and focused audience. This event reveals the thinking behind the best marketing plans, including the three Ms — Market, Message and Medium: finding your market, knowing what to say, and saying it through the right channels. Featuring insight, practical advice and real life examples, you’ll leave with a ‘down and dirty’ marketing plan that’s ready for action. More info and book online here: http://www.businessinbrighton.org.uk/ *Source: Brighton and Hove City Council report May 2011 ENDS Contact Sarah Springford, Director Brighton & Hove Chamber of Commerce Director@businessinbrighton.org 01273 719 097 Fay MacDonald 07880 896 131 http://www.linkedin.com/ More information http://www.businessinbrighton.org.uk/ End
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