Founded in 2012 by noted Colorado College economics professor and Yale University graduate Daniel Johnson, the online service enables students to save money by controlling textbook transactions themselves - eliminating the need for powerless negotiating with bookstores.
BookCheetah disrupts the antiquated process of buying and selling textbooks via expensive campus bookstores and can save students thousands of dollars throughout their collegiate careers. As professor Dan says "The point of BookCheetah is not to make money. The point is to make a difference. The point is to enable education. I would hate for cost to be the reason that someone doesn't get a great education. That's just wrong in my mind. This internship program will help this process, greatly.”
Interns will have the chance to mold their own unique BookCheetah promotional programs by:
Leveraging public relations tactics to gain earned coverage through media in their school-based newspapers and broadcast outlets as well as discuss the organization’
Organizing and implementing information sharing sessions with fellow students
Conducting on-campus marketing campaigns through both online and traditional methods
Promoting BookCheetah to surrounding universities
Acting as the spokesperson to press, student and countless additional audiences
BookCheetah will provide support, collateral and strategy suggestions to ensure each intern has a positive experience
“This is a great opportunity for students to learn about professional communications, not through theory but through real, practical experience. Along the way, they can earn scholarships, win prizes and have a great deal of fun,” said Professor Dan.
Although unpaid, BookCheetah interns can earn scholarships, prizes (such as iPads) and be entered into contests for additional winnings!
College students that use BookCheetah keep their book-buying dollars where they belong - in their pockets. BookCheetah doesn’t charge one cent for book transactions, just for the matchmaking. The company sells user tokens for a dollar or less. For less than the price of an iTunes song, students can locate and buy the year's textbooks. Additionally, ten cents of every dollar the company earns goes directly to a charity of the student’s choice.
BookCheetah was developed in 2012 by noted Colorado College economics professor Daniel Johnson with the mission of making it easier for college students to buy and sell their own text books – on their terms. The service is available for all students attending US-based schools, and is rapidly expanding to Canada and Britain. Using BookCheetah, students are now able to buy and sell their textbooks at a price they deem appropriate without the hassle of a middle man (aka campus bookstores). To learn more about this innovative service and internships opportunities, please visit: www.bookcprloheetah.com or email Jesse@bookcheetah.com