- Oct. 2, 2012 - BOSTON --
Curata, Inc., a content curation solution that enables marketers and publishers to easily find, organize, and share content, has opened the survey for its second annual B2B content marketing trends report. The survey explores the state of B2B marketing and the changing role of content marketing. The final report seeks to provide a comprehensive look at the industry and findings on how marketers best achieve their content strategy goals.
“The B2B marketing landscape is constantly evolving, and content marketing continues to shape the way marketers promote their organizations,”
said Pawan Deshpande, Curata founder and CEO. “We are pleased to conduct our second annual B2B Content Marketing Trends Survey, and encourage all marketing professionals to participate. The results are not only an insightful look into how survey participants’
peers are using content, but they also allow Curata to better understand the needs and expectations of our primary audience.”
According to an August 2012 study from Holger Shulze, author of the blog Everything Marketing Technology, 84 percent of marketers say content production is on the rise. However, according to the same report, 94 percent of B2B marketers create new content from scratch, making time and bandwidth to create content the biggest challenge for marketers. Curata aims to give time back to those marketers by enabling them to curate third-party content from multiple sources, and tag and categorize the content for easy organization. Curata users can then share that information in just 20 minutes or less each day, through a variety of channels.
To participate in the survey, please visit this link: https://www.surveymonkey.com/s/CMB2B2012