European sales of desktop PCs in businesses continue to slide during July and August 2012

Oct. 2, 2012 - PRLog -- London - According to the latest distribution figures by IT research company CONTEXT, desktop PC sales in Western Europe sold to businesses declined by over ten per cent (-10.3%) during the first two months of Q3 driven by increasing demand for portable devices.
 
The decline in PC desktops sales affected all Western European countries, but the top three markets contained the drop to a single digit as Germany declined by -7.5%, France by -5.9%, and the UK by -3.4%. There were weaker performances elsewhere in Europe with Switzerland and Finland both registering declines of more than -20%. UK sales declined by a lesser degree than sales in other countries due to large-enterprise purchases towards the end of Q3 2012.

“The decline in desktop PC sales is not just driven by an overall economic situation but by the mobility needs of businesses professionals”, said Nausica Rosina, PC analyst at CONTEXT. “Notebooks now have the same power as most desktop while other portable devices such as smartphones and tablets continue to offer enterprise users more personalized features via app eco-systems.”

While CONTEXT expects the declining sales to continue, leading PC vendors are hopeful that all-in-one desktops launched during the third quarter of the year will prove popular.

“HP has added four new all-in-one PCs with Windows 8 to its portfolio", notes Rosina. "All-in-ones take up less space than desktop PCs, are stylish, have come down significantly in price over time and should continue to drive touchscreen adoption in business – an element which will be at the core of Microsoft’s upcoming Windows 8.”

Q3 2012 – European figures for PC Desktops through distribution year-on-year available on request.

About CONTEXT
Headquartered in London with over 130 staff in 12 countries, CONTEXT specializes in tracking technology sales and pricing across the globe. With real-time data captured from a wide range of channel sources including exclusive access to Global Technology Distribution Council members, the $3 billion of sales processed each week in Europe provides the most accurate channel market information available today across a range of business and consumer technology products. CONTEXT reports and services enable our customers to assess their business operations in the light of actual sell-out figures, and make business-critical decisions based on hard data. Follow us on Twitter: @contextworld.com or visit our website: www.contextworld.com.

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