Targets 70% growth over corresponding period last year
• Exciting promotional offers on BRAVIA, Cyber-shot and VAIO
• Announces marketing investment of Rs.3.5crorefor Bihar & Jharkhand
• Expands channel network to 500in FY12, up from 300outlets in FY11
Sony India today announced alluringoffers for its versatile customer base in Bihar and Jharkhand. The company aspires to achieve 70% growth over last year. Powered by a strong distribution network, Sony India plans to increasethe counter share to500outlets in FY12, up from 300 outlets in FY11 inBihar and Jharkhand. As part of its marketing strategy, Sony will be investing Rs.3.5crore towards ATL and BTL activities.
Mr. Sunil Nayyar, Senior General Manager Sales, Sony Indiasaid, “Bihar and Jharkhand have significantly contributed towards Sony India’s overall growth and we continuously aspire to enhance our relationship with our valuable customers. This festive season, we have introduced a variety of festive offers to cater to the distinct preferences of the customers. We expect festive period to contribute 40% to the total sales of Bihar and Jharkhand in FY12.”
Ensuring a variety of attractive purchasing and gifting schemes, Sony India introducedan exciting lucky draw for its consumers,’This festive season Bond with Sony’which is in sync with the release of the new James Bond movie ‘Skyfall‘ scheduled for 2nd November 2012.On purchase of selective products from authorized dealers appointed by Sony, customers can participate in the lucky draw and can win prizes like 100 BRAVIA TVs, 200 Head Mount Display, 500 Sony Tablets and 1000 Sony Xperiaphones. This offer is valid on BRAVIA Televisions, Alpha cameras, Cyber-shot cameras, Handycam video cameras, Procam video cameras, DAV & Blu-ray Home Theater Systems, Mini Hi-fi and Micro Hi-fi systems, Blu-ray players, Sony Playstations, VAIO Notebooks, Tablets and Xperia mobile phones.
Sony India hasalso introduced new product line-up across all product categories with exciting offers for its consumers. Details are mentioned below:
Business Plan: Sonyplans to sell 23,000 units of BRAVIA in Aug to Nov‘12 period, thereby achieving 35% share of Flat Panel Display market in Bihar and Jharkhand. This would also mean 70% growth over the same period last year.
Product Strategy: Sony’s focus is on four key pillars, namely Best Picture Quality, Monolithic Design, Internet TV and 3D TV.
Consumer Offer: For the BRAVIA range Sony has introduced an incredible bundle offer. On purchase of any 3D BRAVIA model, customers can purchase a Sony Blu-ray (BDP-S490) player at a special price of Rs. 9,900, thereby saving Rs.10,000 on its MRP, and get a pair of 3D glass, HDMI cable and two 3D Movie titles absolutely free.
In addition to this with the purchase of BRAVIA HX925, HX850, HX750 series customers will get an assured 8 GB pen drive preloaded with exciting contents of Men in Black 3 and with the purchase of NX650, EX650/550, EX430/330, CX350 & BX450/350 series customers will get an assured 4 GB pen drive preloaded with exciting content of Skyfall Movie Trailer and Movie Video Blog.
On the purchase of any model of BRAVIA HX925, customers will get 2 pairs of 3D Glasses worth Rs 6,980 and a Skype camera worth Rs 4,990 absolutely free.
Business Plan: Sony is the No.1 player in Digital Still Camera market and we plan to maintain high growth momentum. Sony aims to grow by 40% over last year by selling 25,000units in Aug to Nov ‘12 period, thereby maintaining 50% share of the total market.
Product Strategy: It has been observed that ‘High Zoom’ segment is contributing more to Sony’s overall sales, indicating a clear demand for High Zoom feature from our customers.
Keeping this in mind, Sony has launched a range of 34 new Cyber-shot cameras – H, W and S series, to suit the varying palette of the Indian customers. The introduction of new Optical Zoom and Steadyshot, enhanced Low-light performance and Fast Auto Focus delivers slimmer designs, bigger zooms, and unsurpassed image and movie quality to users who love taking pictures wherever they go.
Consumer Offer: In Digital Imaging segment, customers will get free 4 GB Sony Memory card and Original Carrying case on the purchase of any Cyber-shot or Alpha camera
On purchase of Handycam, customers will get free Carrying case.
Business Plan: We plan to grow by 25% this year and capture 20% market share by selling 9,000 units in Aug-Nov’12 period.
Product Strategy: Sony hasa never-before product line-up this year, with the first unique feature being the wrap design with accent colours. Our new-lineup promises a better user experience with useful features like Backlit keyboard which is helpful to type in dark, USB charging to charge USB devices even when the notebook is turned off and multi-gesture touchpad which allows users to zoom and scroll with gesture on touchpad. With the latest Intel 3rd generation Core CPU, our laptops offer faster computing speed and highly improved graphics.
Sony India has a strong line-up for VAIO. We have recently launched VAIO E14A, with unique wrap design with accent colours, VAIO T, the Ultrabook and new models of E, S & Z series.
Consumer Offer: Sony will provide free original VAIO Backpack on its recently launched ‘Spark a Trend’ campaign VAIO series. This festive offer extends across all models of Sony VAIO and the VAIO range starts from Rs. 27, 990 onwards.
To ensure that all these offers are even lighter on the customer’s pocket, the payment procedure is made convenient and affordable by Zero Percent Finance Offer and Zero Processing Fee. Sony is offering attractive EMI offers on Select Credit Cards as well.
For Further details, please contact: