New agency marks trend in converging communications
- theblueballroom delivers better business – inside and out -
Surrey, 2 October 2012: Two award winning agencies, thebluedoor and theblueballroom, formally join forces today, 2 October 2012, in a bold move to reflect the shifting communications landscape. Integrated PR and social media agency, thebluedoor together with specialist internal communications agency, theblueballroom, will provide clients with a joined-up approach to engagement with all of a business’s stakeholders.
By combining their expertise, these two trail-blazing agencies will be able to drive powerful engagement with the people who really matter to an organisation, both inside and outside the company. Digital and social have changed the way people and businesses share, converse, talk business and influence brand reputation, accelerating a trend that was already happening. The team will be stronger and in an even better position to deliver an outstanding integrated communications offering.
Sheila Parry, managing director at theblueballroom explains: “This move demonstrates our understanding of what businesses need now. When theblueballroom began, it was with the belief that we could make business better through effective internal communications – that communications could make a difference and wasn’t just a ‘nice to have’. A decade later and we are working with big businesses who understand the power of communications. But the lines are blurring between internal and external communications activity. In our new form, our consultancy, concept and content experts will be able to work with organisations to understand, define and deliver compelling messages that shape opinion no matter where the stakeholder sits. I’m excited by this next chapter in theblueballroom’
Abigail Harrison, managing director at thebluedoor continues: “thebluedoor has from the off been a leading player in the online and social sector. By now joining forces with an internal specialist who also influences the digital landscape, we can ensure we provide the most effective communications strategies possible to meet the needs of our clients’ entire business.”
The new offering is launched with a new website (www.theblueballroom.com)
For further information contact Rebecca Pain, 01252 899950
Twitter: @theblueballroom or @rebeccapain
theblueballroom is meeting the changing needs of business by creating a single, fully integrated team with expertise and experience across internal and external communications.
Recognising the growing need for an integrated approach to communication, theblueballroom and its sister organisation thebluedoor have been working more and more closely together in recent years.
Founded in 2001, theblueballroom has an outstanding track record across all aspects of internal communications, from strategy to solution, print media to bespoke digital networks, live events to video.
thebluedoor, which was established in 2008, provides a comprehensive range of public relations services, and is widely recognised for its leading use of social media.
In 2012 we decided to bring all of this specialist know-how together under theblueballroom brand.
As a truly integrated team we offer a comprehensive service that addresses every aspect of communication inside, outside, or across your business.