Can Your Potential Prospects Find You When They Are Looking For Plans, Programs And/or Services?

Oct. 1, 2012 - PRLog -- > Does your Traditional Outbound Marketing deliver the results you want - the Qualified
  Prospects you desire given the Time and Cost?
>Have you developed and maintained an Inbound Marketing Strategy that cultivates and
 delivers Qualified Prospects for your Producers?  Can they find you rather than your
 finding them?
> Have you differentiated your Plans, Programs, and/or Services?  Do you stand out
  from the crowd?

The way its always been!  We all know the Outbound Marketing Drill - Endless Cold Calling, Buying Lists, Call Centers,  Mailers, Expensive Advertising, Breakfasts-Lunches-Dinners, Roll-Outs, Seminars, etc.  These strategies have not only been time consuming and expensive but they have been inefficient and getting an ever Decreasing ROI.  For years we have had no choice.  It was a costly numbers game!

Now - The "New Wave" of Inbound Marketing!  An Inbound Marketing Strategy leverages the Power of the Internet, Search Engines, Social/Business Media, SEO, etc.  Wholesalers, Brokers, Agents, Employers, Employees, Individuals and other Organizations use Search Engines like Google and Bing to find and learn about the Plans, Programs, and Services to meet their Needs and Price Points.

Can potential Clients find you?  Is your website a "Billboard in the Desert"?  HubSpot - The leader in Inbound Marketing Consulting - often asks this question when talking with clients large and small.  We're talking about Self-Qualified Prospects who need what you sell and may not be able to find you.  You need to develop Inbound Strategies directing the Search Engines and the Prospects to you!

One of the primary strategies for Inbound Marketing is to "Differentiate Yourself"!  Take a look at your "Elevator Presentation".  If your competition could use the same "Key Words", you have not differentiated yourself.  You need to identify your "Core Competencies" and redesign your elevator presentation - both verbal and in print - to reflect your strengths!  Using these "Key Words" will capture potential Clients who type in those those words in a search engine looking for Plans, Programs, and pr Services you provide.  The words that differentiate your Organization should then be "Linked" to your "Landing Page" - not your Home Page!  The Landing Page has your "Call-to-Action" (CTA) for the Qualified Prospect to find out more about the specific Plan, Program and/or Service and how to participate!

What do you mean by "Differentiate Yourself"?  This question is probably best answered with examples:
   > If you're in the Property and Casualty Market (P&C) or the Health and Life Markets (H&L), do these "Licensing Categories" differentiate you significantly for Individuals or Organizations looking for a specific coverage?  Of course not!  You have thousands of competitors with these designations.  If your specialty is Product Liability Insurance, will they find you?  If your specialty is voluntary Critical Illness (CI) coverage, you need to let it be known.
  > If you are a Third Party Administrator (TPA), will the Organization searching for administration of Self-Funded Health Plans or a Flex Plan (Reimbursement Plan) be able to find you?  The answer is no!  
  > If you are an Enrollment Company for Employee Benefits, will Brokers and Employers searching for One-on-One or Call Center Based or Internet Based Services know your specialty.  Again the answer is no!

How do you get started with Inbound Marketing?  Fortunately Inbound Marketing is inexpensive but does require: learning the terms, time, dedication, consistency and persistency.  Here are some ways to get started!
 > Clean-up the clutter on your Website and direct people who have searched for specific Key Words to a Landing Page for Conversion.
 > Optimize your Website Pages.  SEO is a slow and changing process.  If you are considering use a service, be cautious and check their credentials.
 > Start a Blog to discuss topics related to what differentiates your Organization and your Plans, Programs and/or Services.  Distribute your Blog to Linkedin, Google+, Twitter, Facebook, and other Insurance and Benefits related Professional Groups.  Optimize your Blog!
 > Remember that "Content" is King!  Your Website, Blog, Comments and Discussions on Social/Business Media, etc. are what get you top Rankings on Search Engines and attract Qualified Prospects.
 > Join and utilize Social Media, ie. Twitter, Facebook, Pinterest, etc. as appropriate.
 > Join and immerse yourself and your Organization in Business Media, ie. Linkedin, Agents of America (AOA), ProducersWeb, Insurance Campus, NOLHA, My New Markets, SIMA, etc. - as appropriate.
 > Participate in the Business Media Groups by: Building your Contacts/Followers, Commenting on Discussions, Starting Discussions, Starting Groups, etc.  Build Trust and Add Value for potential clients by submitting articles and your Blog about your areas of expertise.  Build your Branding - Don't try to Sell!
 > Start following developments in Mobile (Cellular/Smart Phone) Marketing.  This is the New Frontier for Inbound Marketing!  
 > Consider using Services like Hubspot for Inbound Marketing Software, LillianBrie for Mobile Marketing, and BenefitPlace.biz BPTradeShow.com for Inbound Marketing visibility and client acquisition strategies.  

So it is time to get to work!  Read, Review, and Utilize some or all of the above.  You can begin a shift away from a dependency on traditional Outbound Marketing and begin enjoying the "Low Hanging Fruit" made available by Inbound Marketing!  The Future is Now!

For more information Contact Phil Eide -- Visit - http://www.benefitplace.biz, Email - max@benefitplace.biz or give us a Call- 216.577.5579