“I have long supported The Center’s mission and admire all that it has accomplished for the exhibitor and event marketing community,” commented Sequeira. “It’s an honor to be in the position where I can contribute more to the remarkable industry professionals championed by The Center.”
Mr. Sequeira has 27 years of experience in trade show and event industry research. He now heads up Exhibit Surveys’ research operations, helping to develop the most extensive and effective corporate and organizer measurement programs offered in the exhibition industry. These include specialized research analytics, such as "fit analysis," which measures the alignment of exhibitors and attendees at shows, new show feasibility, and psychographic segmentation of audiences. Sequeira has been instrumental in Exhibit Surveys’ international work, designing and managing research projects in Switzerland, Singapore, Australia, Japan, and Germany. Along with research, his responsibilities include overall company administration. He is a frequent speaker and instructor for industry associations, and an active member in the International Association for Exhibition and Events™ (IAEE), Healthcare Convention Exhibitors Association (HCEA), and Marketing Research Association (MRA). He also contributes to EXHIBITOR magazine's annual "Trade Show Trends" feature. Sequeira serves on the HCEA and CEIR Research Committee and is also a member of the HCEA Education Committee.
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit www.exhibitsurveys.com or call 1.732.741.3170.
About The Center
Created in 2009, The International Center for Exhibitor and Event Marketing (The Center) is a virtual resource stemming from a collaboration of industry organizations and leaders to provide a powerful focal point for the exhibitor and event marketing professional community by serving as a resource for all who are actively engaged in exhibitor and event marketing. Its multi-dimensional approach promotes education and professional development for exhibit managers and event marketers through a resource-rich and interactive Web site at www.iceem.net. The Center provides research, expert views, international perspectives and face-to-face meetings and supports building strong business relationships to achieve the highest level of exhibitor and event marketing excellence. For more information, visit www.iceem.net.
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.