Dubarry’s marketing director Michael Walsh commented on what is undoubtedly a very significant step in the Dubarry’s multi-channel development strategy: “35 College Green gives us the perfect platform from which to showcase the entire Dubarry range here in Ireland and it is appropriate that as a wholly Irish owned and Co Galway based organisation, that our very first flagship store should be located in Dublin.”
Also as part of Dubarry’s growth strategy, the business reviewed its business systems and processes in 2011, resulting in the decision to partner with Prima Solutions, one of the UK’s leading providers of complete business solutions specifically for the clothing, footwear and accessories marketplace.
PrimaNet from Prima Solutions will play a vital role in the success of Dubarry’s retail expansion, as the introduction of a fully integrated retail system will bring real benefits to Dubarry’s stock and order management processes, as well as providing a crucial platform for future expansion.
Prima’s retail back office system will provide Dubarry with real time information to support the sales, pricing and promotion processes, manage all aspects of stock availability and enable the retail store to deliver a fantastic personalised customer experience.
For more information on why Dubarry chose to partner with Prima Solutions, read the case study at http://www.primasolutions.co.uk/