Often the main challenge to the success of a new launch is how to quickly communicate new offerings, such as specials, events and venue details to prospective patrons. In order to do this the ownership have embarked on a new marketing strategy that incorporates both a desktop and mobile website, as well as a text messaging campaign designed to provide instant deals, discounts and coupons as well as broadcasting all the events and special promotions happening every week. The Tap Room Sports Bar & Grill realized the importance of a strong web presence and chose CMP Mobile LLC as the catalyst that was best equipped to provide this new and cutting edge way of reaching customers instantly. While it is important to have a fully featured and robust desktop website, it has become imperative to provide a mobile website specifically formatted for smartphone and mobile devices. This type of mobile marketing has become key to stay connected to current and prospective patrons in real time. Equipped with the knowledge that 74% of online retailers and stores have already, and are currently developing an aggressive mobile strategy to market to their customers and that 61% of smartphone users make local searches from a device, it is not too hard to see why The Tap Room Sports Bar & Grill has fully embraced and has responded to provide the public’s requirement for this type of experience. It is estimated that by 2015, the amount of people browsing the net from their phone will pass the amount browsing from their PC. So with that in mind The Tap Room Sports Bar & Grill has seized the opportunity to use the current mobile technology and by doing so has embraced an emerging and cutting edge market. Visit their new website at http://www.taproomsportsbar.com/
The text message campaign seeks to draw local patronage to the uniqueness of this venue, by alerting new and current customers to weekly food and drink specials as well as rotating live entertainment events. Once customers join up as Taproom Mobile VIP (as an example patrons could text word “taproom” to 41513) they instantly start to receive promotions, deals and coupons texted to their cell phone or smartphone. At any time, one can opt in or out of this VIP program. All in all, The Tap Room Sports Bar & Grill had engaged in this new and effective way of marketing to ensure new customers will be able to find and connect to one of the many ways available to have a great time, a great meal, enjoy the game and continue to stay plugged into all the future events happening there.
CMP Mobile is an innovative full-service mobile marketing firm headquartered in King of
Prussia, Pennsylvania. We specialize in website design, custom mobile app development, text message campaign management and planning. Click here to view this article from our blog http://www.cmpmobile.com/?