Content Strategy 101 book focuses on technical content challenges

Oct. 1, 2012 - PRLog -- Scriptorium Publishing announces the release of Content Strategy 101: Transform Technical Content into a Business Asset (978-0982811849). Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damages reputations, shrinks sales, and causes legal problems.

Content Strategy 101 describes how to transform technical content—which may include documentation, online help, and product reference information—from a “necessary evil” to a business asset. The book includes a variety of business cases, providing real-world solutions to the technical content problems that companies face.

Coauthors Sarah O’Keefe and Alan Pringle draw from many years of  consulting experience to deliver straightforward, practical advice on how to use technical content to meet business requirements. “Improving technical content and making it available online can help organizations reduce their technical support costs by reducing call rates,” said Pringle.

O’Keefe added, “The need for documentation in multiple languages often drives content strategy initiatives. By investing in an efficient workflow, organizations can reduce the cost of translation and the time required to deliver translated content by up to 50%.”

For more information:

Scriptorium Publishing offers expert advice on how to develop, deploy, and manage information. The company is based in Durham, North Carolina. (http://www.scriptorium.com)

Content Strategy 101: Transform Technical Content into a Business Asset (http://www.contentstrategy101.com)