Radisson Blu Hotel New Delhi Paschim Vihar Celebrates BLU DAY!

Oct. 1, 2012 - PRLog -- Radisson Blu Hotel New Delhi Paschim Vihar, as a part of their ‘Turning the World Blu’ campaign celebrated the second successful year of their new brand identity on Friday, 28th September 2012, in the form of Blu Day!



To celebrate this very special day, apart from Blue colored decoration in the entire hotel, various indulging activities like a Blu High Tea, complimentary Blu cocktails, mocktails, desserts and games were organized for the guests.



"The Turning the World Blu campaign marks a new milestone for the Radisson Blu brand, as for the first time Carlson Rezidor is investing in a global campaign that will see the brand reaching out to customers around the world. This campaign is part of the Asia Pacific's three-year brand investment strategy to encourage travelers to ‘Discover Radisson Blu'. “The integrated brand campaign focuses on promoting Radisson Blu brand hallmarks which are unique touch points for our guests when they stay with us. Through the campaign, we aim to reach out and engage more guests to appreciate the World of Radisson," commented Mr. Preet Inder Singh, General Manager, Radisson Blu Hotel New Delhi Paschim Vihar.



About BLU DAY!


Turning the World Blu campaign  focused to highlight the World of Radisson Service concepts designed to make each stay even more enjoyable and satisfactory including Free Internet, Late Check Out, Business Class, Express Laundry, Grab n Run breakfast and 100% Guest Satisfaction. It also includes vibrant hospitality deliverables through our Yes I Can! Service philosophy.





About Radisson Blu Hotel New Delhi Paschim Vihar

Located in the heart of West Delhi, Radisson Blu Hotel New Delhi Paschim Vihar is an upscale hotel by Carlson RezidorHoteL Group. The Carlson Rezidor Hotel Group – born in early 2012 – is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels, a global footprint spanning 81 countries and territories, a powerful set of global brands (Radisson Blu, Radisson®, Country Inns & Suites ByCarlsonSM, Park Inn by Radisson, Hotel Missoni and Park Plaza®). In most of the group’s hotels, guests can benefit from the loyalty program Club Carlson, one of the most rewarding loyalty programs in the world. The Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.


The Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.


Address:

Radisson Blu Hotel New Delhi Paschim Vihar

Outer Ring Road, Paschim Vihar,

New Delhi – 110063

Phone: +91-11-46399999

URL: www.radissonblu.com