Content marketing is an inbound marketing tactic, the other two being search engine optimization (SEO) and social media marketing. Basically, inbound marketing is a form of integrated marketing that connects and channels together different marketing techniques to enhance online presence and build a more powerful brand. Content marketing focuses on delivering valuable information to buyers with a view to helping them make intelligent decisions. With this approach of consistently providing quality information to buyers, content marketing helps win business and customer loyalty.
A successful content marketing strategy can contribute greatly to a company’s SEO campaign and positively impact search engine rankings. Quality content that generates many links can increase traffic volume and page views. By freely distributing engaging and relevant content to a well-defined audience, businesses can drive profitable action from customers, said Davis. Godot Media blog writers ( http://www.godotmedia.com/
A more recent LinkedIn survey of marketing professionals saw a majority expecting an enormous increase in content production in the near future. Almost 85% of them also said that they were focusing on increasing content production. There were high expectations from content marketing as well, with nearly 50% of the respondents seeking to educate customers and influence their behavior.
Content marketing campaigns can drive long-term and immediate value, generated from multiple sources, including links and social users. The success of a content marketing campaign can be deduced by metrics such as the number of immediate conversions, shares on popular social networks like Facebook, site traffic and audience growth (number of newsletter sign ups and RSS subscribers)
About Us: Godot Media is a content services company delivering high-impact, high-value content to businesses and individuals. With a global footprint encompassing 20 countries, Godot is fast becoming the one-stop, go-to destination for quality content across niches and industries.