Focusing purely on rankings can often be a narrow minded approach that detracts from the real benefits of SEO, delivering targeted traffic to a website in order to achieve a specific goal such as more sales, leads or brand visibility. Results are what website owner’s care about and an unhealthy obsession on rankings can make it hard to see the forest for the trees.
Director of SEO Magic (http://www.seomagic.co.nz/
With the search engines constantly changing the way they choose to display their results and being especially selective about what they show it’s no longer safe to solely rely on search engine traffic to succeed online. Cameron says, “Online marketing used to be all about being found in the search engines. This lead to a saturation of low quality sites and a focus on manipulative techniques used to “game” the search engines in order to rank highly. Due to recent algorithm changes search engine traffic is much harder to come by as outdated strategies no longer work. This is why businesses need to also focus on leveraging other online marketing platforms such as social media and their own blog in order to engage and drive customers to their websites.”
SEO Magic says the objective of search engine optimisation should always be on building a successful online brand that engages your customers and delivers results. They point out that successful brands don’t care about ranking highly in Google but about improving their brand visibility and reaching as many potential customers as possible through all online avenues available to them, not just the search engines.
You can find out more about SEO magic here: http://www.seomagic.co.nz/