While the average consumer might not be familiar with Strategic Visions, Inc., it is by far one of the most trusted and respected survey centers in the world. With an over 40-year history, Strategic Visions was founded on the principle that no metric or fact-finding mission that seeks to understand human behavior can ignore emotion. Strategic Visions calls this idea the Value Centered Approach, writing surveys that begin with personal, one-on-one interviews where intangible qualities like aspirations, satisfaction, and delight are measured and mapped onto calculable demographics.
For the auto industry, Strategic Vision created the Total Quality Index (TQI), which uses the value centered approach seeks to measure not just whether a customer likes a car, but their overall satisfaction, perceived quality, future purchasing intent, and the emotional attachment to the vehicle. Together the data from over 45,000 interviewees is translated into a 1000-point index that overall represents an automaker’s ability to build a vehicle that drivers love.
It all makes sense once the experts start talking about love. Volkswagen’s lineup of 2012 and 2013 vehicles are built form the ground up to be vehicles that drivers adore. That’s why it’s no surprise that Volkswagen has reached the top of the TQI — in fact, both the Golf and Tiguan find themselves at the top of their respective categories for the third consecutive year.
Those drivers near Bensenville, IL looking to find out firsthand the kind of quality vehicles VW has to offer can contact the sales department at Larry Roesch Volkswagen to schedule a test drive, today.