Available now as a free download, the 106 page book provides descriptions and links to resources including articles, case studies, white papers, videos, infographics, best practices, how-to-guides, news, checklists and interviews. “Most organizations could improve their virtual and hybrid events (online extensions of in person meetings) significantly if they had additional resources dedicated specifically to their digital events,” said Michael Doyle, Executive Director of Virtual Edge Institute, and “this book will provide valuable resources that can help meeting planners and marketers deliver successful online programs.” A partial table of contents follows:
· * Definitions of virtual events
· * How virtual event programs are working and how they can be enhanced
· * Getting started
· * Use virtual events to boost attendance of in-person events
· * Virtual event best practices
· * User case studies for virtual events
· * Virtual events for lead generation
· * Monetizing virtual events
· * Reviews of top virtual event solutions
· * Surveys and research reports
· * Marketing virtual events successfully
· * Using virtual events to increase ROI
“While the idea of virtual events is pretty simple, determining in what ways digital events and meetings solutions best fits with your event needs can be extremely complex. From strategic planning to identifying the best vendors, there are hundreds of choices to be made. With Virtual Event Resource Book, VEI have created another must-read that makes virtual events easy to understand and easier to implement,” said Doyle.
This is the third edition of Virtual Event Resource Book; the first two editions of book have been downloaded thousands of times around the world. Virtual Edge Institute plans to release the next edition of Virtual Event Resource Book in 2013.
The resource book is available online for free download at: http://www.virtualedgeinstitute.com.
About Virtual Edge Institute
The Virtual Edge Institute (VEI) is an international organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing. VEI supports and contributes to research, education, thought leadership, promotion, and professional networking. VEI also produces the Digital Event Strategist educational program and accompanying DES Certification (http://www.virtualedgeinstitute.com/
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