KPI Direct Announces Two Strategic Hires

Sept. 28, 2012 - PRLog -- PORTLAND, ME — On the heels of this year’s ERA D2C convention, KPI Direct, an integrated direct marketing and brand management agency, is happy to announce its continued expansion with the recent addition of Aaron Baker, integrated media manager, to its Marketing & Media Strategy team, and Vince Dargush, manager of consumer sales, to its Customer Experience team.

At KPI Direct, Aaron Baker will be responsible for delivering efficiencies across all client accounts and corresponding media channels, as well as bringing new media opportunities and strategic direction to existing clients. A graduate of the Kelley School of Business at Indiana University, Aaron spent nearly a decade with Integrated Media Solutions, where he designed, managed and optimized innovative marketing campaigns for clients such as Hoveround®, Meineke and Liberty Medical.

A graduate of Ithaca College and a former award-winning team member at LiveOps, Vince Dargush will be responsible at KPI Direct for analyzing telemarketing performance against set goals, brainstorming and recommending campaign adjustments, as well as the implementation and management of said adjustments to ensure the best performance for the agency’s clientele.

“Aaron and Vince come to us with diverse experience in the management and optimization of multi-channel direct response campaigns,” said Scott Badger, KPI Direct’s founder and CEO. “Today, we are not simply adding two new hires to the team, we’re offering our clients an even deeper scope of expertise: Vince’s extensive background in sales and client services, his proven history in maximizing client revenue, and Aaron’s comprehensive knowledge of digital media and the analysis of media trends to find actionable insights to increase campaign efficiency. As we continue to meet clients’ increasing interests in expansion and growth, we are excited to welcome these new subject matter experts to our highly specialized and experienced agency.”  


About KPI Direct

KPI Direct is an integrated direct marketing and brand management agency. Its turnkey KickStart™ and ProfitMax™ programs help advertisers quickly launch products to consumers and increase profitability. KPI Direct centrally manages multi-channel campaigns that span live TV shopping, radio, print, web, retail, and short- and long-form DRTV television (infomercials). The agency is a member of Direct Response Marketing Alliance (DRMA) and the Electronic Retailing Association (ERA). KPI Direct is headquartered in Portland, ME with an office in Atlanta, GA. Visit http://www.kpidirect.com.