Sasson will be featured in the session “Augmented Reality: Making Mobile Shopping More Than Real.” He will be presenting with Stephanie Pertuit, online marketing manager of Blinds.com. Sasson and Pertuit will speak about the technology and management support needed to develop and operate their augmented reality programs and how it lets mobile shoppers do what they previously could do only in a store – and sometimes not even there.
“Augmented reality allows us to have deeper engagement with our customers and makes shopping for art online a more immersive, experiential and shareable experience,”
Sasson co-founded overstockArt.com with his wife Stacy and Amit Yaari in 2002. In the past decade Sasson has grown the company from its modest start as a small home-based business to one of the web’s most successful online art galleries with more than 20 employees and offices in three continents. He oversaw the launch of the company’s overstockArt.com Oil Paintings app, which features the augmented reality tool “View in a Room,” in June 2011 for iPhone, followed by the release of an Android-compatible version of the app in November 2011 and an iPad-compatible version in April 2012.
The editors of Internet Retailer asked Sasson to present because of his experience at applying leading-edge marketing technologies to acquire and engage consumers for overstockArt.com.
Founded in 2002, overstockArt.com is one the web’s leading distributors of high-quality wall art. With more than 100,000 wall décor combinations to choose from in stock at all times, the online retailer has one goal: to make it easy and affordable for people to transform their space with hand painted art. Recognized as a premiere shopping destination for hand painted fine art reproductions, overstockArt.com has expanded its offerings to include hand painted and hand carved decorative ceramic tiles and high-quality original canvas art prints. The company also owns and operates Artist Become (ArtistBe.com)