Beginning Monday morning, all lamp posts along Ayrsley Town Boulevard will be draped with pink bows and business owners have been offered pink ribbons to display in their storefronts. Bucketts Gift Shop will offer 20% off all pink merchandise and the fountain located in the Charleston Row Plaza will be dyed pink while passersby will be encouraged to wish for a cure by tossing coins into the fountain. The coins will be scooped out and donated at the end of the week.
“Going pink is a great way for the Ayrsley and Steele Creek community to come together and show support for those who have been or will be affected by breast cancer. We are really looking forward to going pink thanks to all of the positive feedback we’ve received from tenants and residents alike,” says Kylee Rooney, one of the event organizers of Ayrsley Goes Pink and Director of Communications for New Forum.
Other events include a pink lemonade stand at the entrance to Ayrsley Grand Cinemas on Tuesday from 11am-1pm where all proceeds will be donated to the Susan G. Komen foundation. On Wednesday, employees in Ayrsley have been invited to enter the “Pink your Door” contest by decorating their office doors in pink and uploading images to Go Ayrsley’s Facebook page to help raise awareness and win free movie tickets. Harry’s Grille & Tavern will host a Pink Happy Hour on Thursday from 4-7pm where 10% of all proceeds during that time will be donated. Friday is Wear Pink to Work day in Ayrsley and those wearing pink on Friday will receive 10% off the lunch buffet at Saffron.
“While communicating with tenants about the event, we discovered that many of our tenants were already involved in the fight against cancer,” says Stephanie Ripperton, an event organizer and Assistant Property Manager with New Forum. “One example is the Steele Creek YMCA and the partnership they've formed with CMC to offer an eight week long cancer wellness program for free to cancer survivors.” Additional information about the Carolinas Cancer Wellness Program can be found online at ymcacharlotte.org or by calling 704-716-8300.
Both event organizers stressed that it isn't necessary to work or live in Ayrsley to participate in the events.
“We’d love to see other offices around Charlotte pink their doors, wear pink to work or stop by Harry’s for the Pink Happy Hour. When it comes to the fight for a cure, there’s strength in numbers,” added Rooney.
About New Forum
Based in Charlotte, NC, New Forum is a leading developer and management company of sustainable, master-planned mixed-use and senior communities. www.newforum.net.
CREW Charlotte is a chapter of CREW Network (www.crewnetwork.org)